Kazara Diam

Moissanite is already a tough sell because half our customers are still explaining to their families why they didn't buy a 'real' diamond. The last thing we needed was another reason for them to hesitate. What surprised me about See Before Buy is that the try-on actually shows the fire and rainbow flash that moissanite is known for that's the whole reason people choose moissanite over lab grown and if the AI flattened that out this app would be useless to us. It didn't. Customers are now sending their try-on screenshots to their moms and sisters before buying which tells me the result looks real enough to share. That's all I needed to know.