MOTHER ✸ ROOT

Fairing has become our go-to for understanding where customers actually first heard about us (and when) and collecting other insights we're in need of. Super simple to set up - it's helped us make sharper calls on where to spend, especially when we know customers are shopping cross channel. The team are brilliant too: quick to reply and genuinely helpful.

Great app - increased AOV during our limited edition release by 11.4%. Has also helped reduce one of the more time consuming Customer Service issues = address changes. Easy onboarding from Erin and the team too. They've been helpful every step of the way.