The Great Divide

We use Smart Collections on our The Great Divide store to keep our product collections organised and up to date. The ability to combine multiple conditions gives us much more flexibility than Shopify’s standard collection rules, and being able to preview changes before syncing is a really useful feature. Overall, it’s simplified how we manage our collections and made the whole process much more efficient.

The app is fantastically useful to allow our customers to filter collections according to a range of variables, in our case 'size' being the essential filter. The app developers are quick to help, and listen to feedback to improve the app. Conversions have gone up since our redesign, and the collection filter is a big part of that.