Eeverlex

We initially started using Insight IQ to double-check our attribution, but it quickly shifted how we evaluate performance as a whole. The biggest impact has been gaining clarity on what’s truly driving incremental revenue versus what’s being over-credited across channels. Some campaigns that looked great in-platform turned out to be far less impactful than we assumed. The “True Blended ROAS” metric has become a core reference point for us. It’s straightforward, but it keeps decisions grounded in reality rather than inflated platform data. Once we leaned into that, a lot of our previous assumptions didn’t hold up. Another standout is how the app surfaces insights. Instead of overwhelming you with data, it highlights what actually matters—both issues and opportunities—without unnecessary noise. That makes it much easier to stay consistent with using it. Setup was quick and seamless, and we had everything up and running without much effort. Within a few days, we were already making informed adjustments. Overall, it’s helped us shift from surface-level performance to a much clearer understanding of what’s actually driving profit.