TheTruPoint: Analytics, AI

TheTruPoint gives us a much clearer picture of how our marketing channels are performing alongside actual Shopify sales. Having Meta, Google and Shopify information together makes campaign reviews and day-to-day decisions much easier.

We initially started using TheTruPoint mainly to avoid jumping between different dashboards. Over time, having Shopify, Meta and Google data together has made it easier for us to spot changes in performance and know where to investigate further. There are always more things we’d like to see as the product evolves, but it’s already proving useful for our team.

One of our biggest challenges was having data spread across Shopify and different advertising platforms. TheTruPoint brings everything together in a much cleaner way and gives our team a single place to look at performance.

Useful tool for a growing D2C brand. As the number of campaigns and orders increases, keeping track of performance across platforms becomes difficult. TheTruPoint has helped us organise that information much better.

Our marketing agency recommended implementing TruPoint, and we are now receiving automated daily reports. Having Meta, Google and Shopify information together makes campaign reviews and day-to-day decisions much easier.