The Female Company

Great app and great team. This app enables you to test out core business model hypotheses like pricing and volume discounts. Instead of speculating which price is the best for your business, you can now just test it. With proper setup, you can directly analyze the test results in terms of profit, up to CM2. For us, this means that we can easily set up a new test within a few minutes, let it run and all top-line and bottom-line analytics are performed by the app automatically. No additional calculations needed. It's not a cheap app - but it's worth the money.

If you are migrating an existing customer base, this app makes it easy to reduce friction. Normally, when migrating, you would probably send out a mass invite email to all migrated customers, which is annoying and will probably be ignored by lots of customers. When they login the next time without having read the email, they will be confused because the account seemingly does not exist. With this app, the invite email is only sent out when the customer first tries to log in again and no error messages will ever be shown, reducing friction by a lot. The support from Evan has been great! Can recommend. Edit: The ability to login after a guest checkout is even better. Great app!