ActiveCampaign Marketing

Loved my onboarding process with ActiveCampaign. I have never had such quality service and attention during an onboarding. I am excited to see what features they keep developing, specifically improvements in reporting.

Was able to integrate Shopify and ActiveCampaign to transfer contacts and trigger automations. Email Designer is really well built but can be slow and buggy sometimes.

We are using the AC app since 2 yrs, it works perfectly and allow us to automate all funnel strategy.

I do really like the user friendly aspect of this app - The cost is indeed more expensive than our former MailChimp integration, so I am looking forward to learning more bells and whistles to help justifiy our bump in cost.

Links well with the Shopify store making triggers and automations simple. Would like to see more integration with products and collections similar to MailChimp though. Overall great customer service, and worth the price.

The automation builder in AC is extremely helpful and comprehensive. The email builder, however, is greatly lacking in features, creativity, customization, and ease of use. The tools are difficult to use, and it feels very cumbersome unless you have extensive coding knowledge/ability. The customer service on the team is great, the onboarding process was very supportive and helpful, and was tailored to our business specific needs. Overall, would recommend, but would really love to see some improvements on email!

We've been using Active Campaign for 2 years now and have had a great experience. It's definitely not the most popular or common ESP, so sometimes other apps we use don't have pre-built integrations, but for the price it's great! Friendly, knowledgable, and responsive product support via chat is a huge plus.

Ótimo, nos auxilia a nos comunicarmos melhor com nossos clientes e manter um relacionamento através de campanhas e automações. Plataforma muito intuitiva e de fácil manuseio.

I've been with ActiveCampaign for a while, so I am happy with it and it has a lot of features that would be amazing to use, and it's helped me to grow my company through automated emails. The only thing I would note is that, I'm not a huge techy, so it can be difficult as I need the assistance of a developer to do some things. It could definitely be made more user friendly for people who are not so techy in terms of integrations, event setup, also having the ability to make emails much prettier and having more options. Basically, it seems to be one of the best out there in terms of capabilities, but just know that the setup and backend are not as simple to use as something like Shopify for example.

Active Campaign is great – I love the functionality and how helpful their services are! I just wish this app weren't an extra cost on top of paying for both Shopify & Active Campaign alone. Thank you for this option though!

We love how easy the templates are to use and the creative designs that appeal to our customers. We appreciate the flow and funnelling.

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

This is a great and reliable application to send out your emails from. Just a little pricey. However, I highly recommend to those looking for an upgraded "CRM" system.

I love that we can connect Shopify with Active Campaign. It took me a couple searches and calls to figure out how to link a Shopify product purchase with an automation trigger in Active Campaign. But now that I have that figured out ... I love the integration. Saves me a lot of time tracking customers.

I like this app for email marketing. I think its very user friendly. Sometimes a little complex but definitely worth trying.

The more we use automation, the smarter is our job! Don't work hard anymore, but easier thanks to AC

Great customer service, local to us in Australia. It's such a welcome change to the email app we used previously.

I love the integration between active campaign and Shopify. selecting products to feature in emails is a brilliant feature and post-purchase automations are also very easy to setup. Great platform and seamless integration.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

This app has really helped enhance our ecommerce customer experience and has integrated well into our digital marketing strategy. I certainly recommend. I do wish additional customer data was passed onto ActiveCampaign when transactions are made - specifically shipping address information for contacts, as this would help with better segmentation for regional campaigns.

ActiveCampaign has done a great job reorganizing our customer database, as well as putting together clean emails. We recently migrated from Omnisend to ActiveCampaign for the premium customer databasing, among other features recommended to us. The email building interface is a little more challenging to navigate than Omnisend, but there are a lot more customizable options. We enjoy the greater amount of customization and hope to make the most of it as we continue with the platform.

Active Campaign has been really helpful to get automations and customer journeys up and running! Our account manager is so helpful with any question that we have--and she provides ideas/recommendations to get the most out of Active Campaign.

The Active Campaign integration utilizes customer data in a way that I previously didn't know was possible. Beyond just looking at the abandoned carts, AC can see when a customer visits a certain page, when they checkout, and lots of other helpful data. I do wish you had a calendar filter to organize scheduled campaigns. There isn't really any way to filter and organize and that gets extremely overwhelming. Overall, the app works well and gives a good amount of data on customer behavior in order to better target with specific emails.

I have used the newsletter and automations aspects of AC and can say I am thoroughly happy about the outcome. I haven't used the CRM yet, so can't review that. The only reason that this review is 4 stars and not 5 stars is that there was an issue (that actually manifested itself twice) between Shopify and AC with my newsletter sign-ups not receiving my automation. AC was very helpful with support as was Shopify, and the issue got sorted out quickly.

We use the software mainly to send out informative emails, haven't much done the automatic part yet. The reach of the emails is good (won't go to spam like in some platforms).

So far so good! I've used other CRMs in the past, and AC has been an easy onboarding. We haven't dug deep into the automations yet, but it all looks ready and easy to use.

Love this app and its integration to ActiveCampaign. It makes it easy to track purchases, add products to emails (my favorite feature!), create segmented lists, and track your customer's journey throughout your website. The only reason I'm not giving it 5 stars is because it doesn't add the customer's mailing address into your ActiveCampaign account, whereas other CRM-Shopify integrations have, which was a nice bonus.

It looks very complete and comes highly recommended from digital marketing friends so should be perfect for my business. I’m looking forward to learn it

The out-of-the-box Shopify API connection to AC was one of the reasons we switched to Active Campaign - for abandoned carts, pre and post-purchase email drips, and targeted purchase exclusion criteria the automation workes perfectly. I would love to see even more access to shipping info/event triggers, and product usage flows in the future!

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

The active campaign integration has been a huge help to providing timely follow up and ongoing communication with my customers. It has also automated processes that save me time and help me to make even more sales in my store. I recommend it.

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

Great App and setup was very easy. Support is always willing to assist with any questions. Will take your store to the next level.

The Active Campaign integration with Shopify is very simple and easy to use! Our business has benfited enormously from the integration between Active Campaign and Shopify. Would highly recommend.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly. It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved. Can get very pricey with the large number of contacts. Still highly recommend the app because of its flexibility, stability and features.

Good and robust email automation tool for Shopify. They'll help you get up and running with training etc. as required.