partnrUP: Shoppable Video UGC

This app has been incredible! Even at the free tier, the value added is immeasurable. My site appears so high end now. It takes a little bit of maneuvering to get use to the functionality but overall it's fairly user intuitive. The interface isn't overly structured whereby you get lost in the sauce.

Everyday is Black Friday

We were able to install and launch the Novel Video Section & Carousel in just a few clicks—no developer needed. The interface is clean and intuitive, making it easy to showcase UGC video in a way that feels elevated and on-brand. What really stood out was the support team: fast, thoughtful, and genuinely collaborative. They worked closely with us to match the app’s styling to our exact brand guidelines, even writing custom CSS where needed. A great addition to any tech stack.

The experience with Novel has been world class. The product is incredibly easy to use, the documentation and wiki of information is impressive for a young company, and the support is world class. We have seen a significant improvement on revenue per visitor for the pages we have A/B tested with Novel embedded stories and carousels. The founder and team are super attentive and helpful, and would highly recommend brands try this out.

Edit: After I left my review, the support team reached out and helped me fix the styling issues I was having. I really appreciate the extra assistance! So far, it's great! Slick UX, and very easy to set up. My only complaint is that I'm not able to get the font on the headline to match our theme properly. Not sure what I'm doing wrong but I submitted a support ticket.

We've loved using Novel for SideDish! Our products are super versatile and the shoppable videos are great to be able to explain to customers how to use the products and why we're different. We also love to showcase recipe videos which the app has been great for. Highly recommend for any product!

Great app. The founder is awesome and spent an hour personally onboarding me. Great attention to detail on all fronts. Can’t wait to use this in some interesting ways.

Without a doubt, one of the best onboarding I've ever experienced. I was guided through a step by step process of how to easily take advantage of all the app had to offer, and it was a lot! I didn't feel rushed and I truly felt like they wanted me to be successful. I'll be the first tell you I fumble when it comes to tech but this app was super easy which made my work fun~! I would give 10 stars if it were an option.

Easy to use – we see 10-20% of users engage with the content on both landing & product pages, so clearly it's actionable content. Developers worked with us on a plan to bridge the gap between growth & scale, which is much appreciated. Would recommend.

Does exactly what they say. Never had any issues, and support is great!

Hands down THE best app to show UGC content. Easily embed anywhere on our page and it just looks beautiful. On the front end, the big plus is that you can show the product(s) featured in each video (I would love for the load speed to improve here - when the product recommendations show up) On the backend, the analytics are simple & straightforward (in a good way). Attribution can easily be seen through either each collection or each product, making it easy for us to optimize and prioritize which videos to show up first. Overall, I cannot recommend this app enough. It has increased our customer experience a ton.

This app has saved us SO much time in easily uploading videos to our website. The unique options such a small circles on landing pages, or full verticals anywhere on the site makes this completely customizable. We connected with Joe- the cofounder and her personally helped us feel comfortable with the app. Highly recommend!!

I've had a fantastic experience with Novel! The team has been excellent to collaborate with and responds quickly to any questions. Getting started on building your journeys is straightforward and fast. Their performance metrics are valuable, as they track engagement and sales for each journey, making it easy to optimize successful content.

Novel is easy to use, stable, fast, and a great way for us to bring our social content to .com

The team at Novel is great—very responsive and hands-on. Any question I've ever had has been promptly resolved, and they've been willing to take time out of their day to get down into the data with me. We perpetually see interaction and conversion through our shoppable videos.

works well - pleased so far. wish we could use that service to just host all types of videos on the website with other dimensions and formats. still giving this 5stars though

I downloaded Novel for my website and instantly saw an increase in sales on all of the pages that included the shopable videos! I would highly recommend trying this out, and it was the most affordable option I could find. Also so fast to install!

The app team quickly helps me if I say I need further modifications. I am satisfied with their customer service. I really recommend this app!

The best app I've used on shopify yet, hands down! The designs are gorgeous, super easy to use, and very reasonably priced. It's honestly a steal. Customer service is top notch too. Couldn't recommend more.

Novel has been the best decision for our DTC business. Especially a new small business the app functionality and the ease of install (onboarding) was so simple. I recommend novel to anyone that has an ecomm brand with a presence on social. It makes marketing on your own site seamless. A really great shoppable video app. Thank you.

We just installed the Novel app on our website last week to replace a manual UGC block custom block. The time save alone makes this such an incredible application. Plus the experience for the customer is unbeatable. They can view the products directly in the widget and even add to cart without even leaving the video content. We are still getting set up on the app and haven't even set up all of the journeys we plan to use throughout all of the pages and I am already writing this review. Also - unbeatable customer service and account management. Our Custom Built Site had some roadblocks to getting the widget set up and I reached out to the Novel team and they got back to me within an hour and were exhausting all of their resources to get the widget live before our new arrivals drop the next day. The app is super easy to use and install. Would highly recommend this for a UGC Widget Application for your Shopify Stores.

An awesome app for online stores and an awesome team to work with! They added several customizations to their platform so that the shoppable videos would blend in with our website and they even handled setting up an integration with the app that we use to offer/manage subscription orders.

We love NOVEL! It couldn't be easier to set up and use and the team are super friendly and responsive to all queries. Couldn't recommend them more if you're looking for shoppable video. First class experience all round.

Video, especially shoppable video, has been a key component of our website. Novel allows us to feature UGC content on our site and product pages, and has just been an incredible app as we work to continue improving our site and customer experience. It's super user friendly, and our team has an easy time making updates, switching out videos, and adding the shoppable elements. Would absolutely recommend!

Super seamless onboarding, great team, and impactful product. Completely recommend Novel, in particular over some of the higher-priced competitors.

LOVE Novel! It is incredibly easy to set up and user friendly. You can dive into analytics for every journey. The team is kind, patient, intelligent, and eager to answer questions & resolve any issues.

We have been using Novel for a little bit over a month now and can see huge traction in our shoppable videos. It is a great way to teach your audience more about your product and further help with conversions. And of course, the Novel team is amazing and super helpful!

This is the best app we've found for putting shoppable video and UGC on our site. The setup was so easy, the UI is intuitive, and the customer support is excellent.

Smart, easy and aesthetically pleasing app that is super user-friendly and customizable. I LOVE their new carousel feature. My homepage was missing a lot of movement and social integration and Novel totally accomplishes what it is set out to do. Bonus points for having really thoughtful customer service.

This app is a game changer. The proof is in the pudding - videos convert! I'm very happy I found this app and I love how helpful the tech team is. Highly recommend!

Novel has been an extremely valuable addition to our website. Within 24 hours of adding a carousel playlist to our homepage the bounce rate had a 50% decrease, and time spent on page increased by 50%. With content priority shifting from imagery to video this is a solution that is not only effective but easy to maintain for our small team.

Such a game-changer! I absolutely love how interactive and engaging Novel has made our user experience. Video is so key, and feel like this is such a must-have for any website. The app itself is super easy to use and connect with shopify. The team is amazing to work with, and so incredibly helpful, involved, and supportive.

Fantastic, intuitive app. In just a few weeks, we've already seen exciting results and they are continuously innovating on the back end to offer more. The Novel team couldnt be more helpful or communicative as well! Recommend with the highest praise.

Great dynamic video layouts to use on product pages or on the homepage. Support is quick to respond and new features are being added consistently. Novel team makes it easy to set-up and update.

We love what the team is doing here, great app and more importantly really great people behind it! We have the ability to post our video content to our site which allows users to view the amazing benefits of our makeup and gives them a bit of serotonin! Keep up the amazing work guys!

we couldn't be happier with Novel! Not only have we improved the web user experience with vertical / shoppable video but the set-up, customer service and overall process was seamless. Highly recommend!

We have always wanted to incorporate a video experience for our customers, and this app does exactly that. The dashboard itself is very user-friendly, and the setup was very quick. The Novel team has been fantastic and always available when I have questions.

This app has been a game changer for our website!!! The video content through Novel allows for our customers to feel closer to our brand and makes our website way more fun and engaging. The team is so easy to work with and helpful!! Couldn't recommend them more!!

Hands down one of my favorite Shopify apps! So relevant in today's consumer/content landscape and another great tool to keep our site sticky. Joe and his team were easy to work with and set up was quick. I was easily able to change/add content myself in the dashboard. Highly recommend!

The Novel App helped me utilize UGC videos in an amazing way for my site! I needed the ugc content on my site to push conversion which it definitely does. Joe and his team have been great to work with and was very easy to implement.