Triple Whale
by Triple Whale
View in Shopify App Store ↗Reviews (92)
Deceptive Partner Promotions & Poor Accountability We rely on Triple Whale for our analytics, but their recent handling of partner promotions has completely damaged our trust. For weeks, their dashboard pushed a banner advertising a '$5,000 upfront ad credit' for AppLovin. We took the time to secure executive approval for a risk-free media test based entirely on this offer. However, upon starting the setup, we discovered it was a classic bait-and-switch: the actual upfront credit is only a few hundred dollars, and the $5,000 is actually a spend-match requirement (you have to spend $5k of your own cash first). When we raised this with Triple Whale support, they completely deflected and blamed AppLovin, taking zero accountability for the false advertising they pushed directly to their paying clients. If you are going to heavily market partner perks, be transparent about the terms. This was a massive waste of our time.
Not sure why all the 1 star reviews, but my experience has been 5+. The program itself is world class and the customer support is as well. Like others on here, big shout out to Juan for all his help. He'll be on the board soon, or should be at least. I will say - triple whale should give more warning about AI usage limitations, especially for the foundation plan... But I get it. That aside, 5-star.
Really bad app. Almost impossible to reach customer service. For the AI help section you need to buy credits. The same bad UI interface has been active for years. Seems like they are not innovating at all. Also Triple Whale just casually leaves includes VAT in your revenue (revenue should never be including VAT). I wonder how many people don't even realize this.
The support of Juan has been really great and responsive. He keeps going until he figures out the issue / complaint. 5 Star Customer Support!
The app is okay, but it's full of bugs and the UI is terrible. Modifying reports or navigating menus is a cluster. They're clearly gearing it toward larger enterprises with a bunch of users, but for a small operation it's just way overload. If we didn't have so much invested in historical data I would change.
Outstanding - as a business we've grown from a starter package to the advanced enterprise package. Without Triple Whale, we would not have been able to accelerate our growth. The tools are A+ and the integrations have consistently worked with minimal effort to maintain. Perfect combination of low barrier to entry for starters and very high ceiling for those wanting to tweak it to their needs. Integral part of our business, not just add-on software. Thank you for the kind words! We’re thrilled Triple Whale is helping you scale with reliable integrations and tools that adapt to your needs. Appreciate you being with us! 🐳
Akil and the team at Triple Whale have been easy to deal with and the software is a real bonus to our buisiness. We use it daily to track our performance and it brings eveything together for us as a business! Thanks heaps. Thanks for the kind words—we’re glad Triple Whale has been valuable for your business.
Triple Whale is the gold standard and leading platform for mulit channel analytics for ecom brands. They combine great technology and superb customer services. The tech is great and the team really shines. Recommend! Thank you for your review! We’re glad Triple Whale has been impactful, and appreciate the recommendation.
Excellent analytics and responsive customer service Thanks so much—we’re glad to hear it!
Strong Sales Onboarding, Disappointing Ongoing Support The initial onboarding experience was good and very polished. Everything sounded great, the platform seemed powerful, and expectations were set well at the beginning. However, once I was fully in the contract and working day-to-day with my assigned success manager, the experience declined. My success manager often seems uncertain about how to use or explain the system, especially when it comes to more advanced or newer features. Many questions are met with “I’ll need to ask someone else,” and follow-ups rarely result in clear or actionable answers. To be clear, I did understand I was entering a contract, so this isn’t about being misled on terms. My frustration is purely with the level of ongoing support after onboarding. For a platform at this price point, I expected more consistent, knowledgeable guidance beyond the sales and onboarding phase.
Originally I had provided this app with a lower rating. There was a misunderstanding regarding the core functionality of their app. The apps functionality was not the reason I originally gave them a poor rating. I gave them one star because I had requested a refund and cancelation of my membership within a few hours of signing up and discovering the app would not meet my needs, and instead of providing a grace period and accepting the refund they defiantly threw the terms and conditions of the sign up at me and refused to refund. At the time I was looking at having to pay for two cycles due to their 30 day cancellation notice policy. After leaving a one star review on this platform, I was contacted by an escalation customer service rep who provided a refund and immediately canceled my subscription as I had originally requested. I'm updating my review to 3 stars because ultimately they did the right thing, but they only did it in the face of a poor public review. I strongly recommend they update their customer service policy to allow some leniency for customers that try their service, in good faith, but quickly determine it does not meet their needs. It should not require a bad review for them to grant the common courtesy of a refund within 24 hours of signup. I hope they take this review to heart and amend their business practices.
An amazing experience... once you setup the minimal integrations required with Shopify and your Martech stack, we have been constantly wowed by the way the Moby LLM really makes use of the "localized" marketing knowledge and analytical structure that you would expect from a company like Triple Whale to offer. Here is where Moby stands out from ChatGPT -which we use extensively BTW: you really get that thoroughness that with ChatGPT you would need to sift through and work out the agentic structure to make it all work for you, whereas with Moby its all about loading the necessary data and letting it run its reports and dashboards to then begin the in-depth and insightful discussions. From your most abstract strategic definitions down to the grinded down tactical efforts, Moby seriously speeds up the time to market metric for your marketing ops -let alone the pep-up in quality enablement you will quickly be aware and fond of. Thank you Triple Whale team! Thank you so much for the thoughtful review! We are thrilled to hear Moby has been so helpful!
I had an amazing experience with Triple Whale support. She was incredibly quick to respond and solved every question and issue I had without any hassle. It was just chop chop chop – everything got fixed in no time. This is exactly how support should be: efficient, clear, and straight to the point. Huge thanks!
Triple Whale’s customer service has been one of the worst experiences I’ve had. Critical issues and bugs—often caused on their end—take days to resolve, even after multiple follow-ups. It’s incredibly frustrating, especially when these delays impact business performance. I would not recommend this platform based on support quality alone.
Incredibly easy to use, the plugin to shopify i great and the mobile app is killer. I've literally used all the other data integrator apps and nothing comes close to this in terms of usability and customisation. The team are also super responsive and are always coming out with new features to help us understand what's happening in the business. Highly recommended
Integration problem. I can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.
We use TripleWhale religiously to track attribution across all channels.
Triple Whale has been great — clean layout, fast, and exactly what you need to stay on top of your numbers. Everything’s in one place and it just works. Shoutout to Juan and Nenya from customer service, your support was solid.
asss app Hi there, sorry to hear you haven't had a great experience -- please reach out to support so we can help!
Triple Whale has been a game changer for our eCommerce analytics. It brings all our data into one place, making it way easier to track performance and make smarter decisions. The dashboard is intuitive, and the insights are actually actionable. Highly recommend for any DTC brand looking to scale.
Integration problem. I can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help. Hi there, looks like we successfully resolved your issue! If you have any other concerns please reach out again.
Our time with Triple Whale has been great. Set up was quick and adding new integrations is easy. The feature set leaves almost nothing to be desired. Mike over there has been a wonderful asset with so much knowledge and has been a joy to work with. We have been able to turn our long attribution window caused by a high AOV into insights that have our ads performing stellarly compared to last year. The new additions to their AI have had some hiccups at the start, but are turning into a powerful workflow tool for us, generating reports for stakeholders and our marketing team with ease.
Great experience, makes things much efficient, I would highly recommend Triple Whale, the service they provide is amazing. It is so beneficial to have one place to get all your information from and quickly.
Miles, our account manager, has been a great partner, bringing valuable ideas to fully utilize Triple whale 3.0 and working seamlessly with our internal and external teams to drive adoption and implementation helping us to make more informed decisions about our marketing spend!
We've been using Triple Whale since October 2023 and it has completely changed how we approach social and search advertising, among other things. Very happy customers! Good to see the product team constantly trying to release new features, with the last big ticket one being Sonar (at least for us). Keep up the great work!
AMAZING way to analyze your business accurately and consistently. Blows GA4 out of the water and aggregates all necessary data from Shopify, Media Platforms , creative and so much more in one place! Highly recommend this. I will say it is worth the upgrade as you will benefit from having support and customization to look at your business the way you want. Also the service we have had from their rep Miles is beyond! Incredible partner.
Triple Whale has afforded us the ability to make real time adjustments to our advertising efforts based on much more accurate insights. Before Triple Whale, we would have to rely on the marketing channel dashboards, which were highly inaccurate for our business. Now we can calibrate what we see in each channel and match it to our topline revenue. The team has worked with me personally to fine tune the tool to our specific needs and I use no other 3rd party tool that has made so many improvements and updates to the tool. It's like we have 2x the tool that we started with when we first signed on with Triple Whale.
I’ve been using TripleWhale for years across multiple companies, and it’s been a game-changer. The Moby feature makes data analysis accessible to anyone. We often answer questions live in meetings by asking Moby. Beyond the tool itself, the team’s dedication to customer success is awesome.
Triple Whale has been a great tool for aggregating advertising metrics into a simple dashboard, creative performance analysis, and customer journey tracking. Timesaving for tracking up up to the moment snapshots accross channels.
TW helps us to attribute conversions, and see in detail where to invest our marketing budget across all channels. Marketing channels tend to over attribute their own platform which makes it difficult to find the right marketing mix. It been a lifesaver many times. Would 100% recommend!
Attention to subscription customers: even if you choose a monthly payment, you sign a monthly contract, the description of this is not visible on the page. The 60 days money back guarantee doesn't work either, it's a shame that they've become like that, the support doesn't respond at all.
Many different ways to slice the data and view under different attribution models. Team over at Triple Whale is very responsive + helpful!
Love the software - really impactful & important to have great partner in the space. Thank you TW for the excellent reporting & continually looking to upgrade & improve what you do & helping us become a bigger & better company & help our community growth & flourish!
This app has transformed the business. Everyone needs to get on TW!!
Triple Whale has served as a source of truth for multi touch attribution across our paid and organic marketing efforts. We use the Moby feature to quickly get answers to anything from new customer acquisition insights to discovering actionable data trends! The ability to seamlessly view data in various attribution models and lookback windows helps tell a better story for how our marketing efforts play a role in customer journey. The Customer Success Team is responsive, keeps us informed with product updates, and checks-in with us regularly for possible product optimizations.
An absolutely essential platform for seamless access to marketing metrics, customer cohort data, and attribution. If you have a small team, Triple Whale can do the job of several analysts for a tiny fraction of the price. Easily our team’s most used tool, and we don’t know what we’d do without it!
Fanastic, easy to use, love that you can see everything at a glace. Super happy
Great and unmissable app to use for better insights on advertising efforts and get a better understanding of attribution.
This was one of the first apps I used. We're just a small business but I use this to report on my main stats. Definitely super helpful in tracking profitability. Hoping we can grow enough soon to start upgrading plans and figuring out better metrics so we can actually scale our business.
Triple Whale was an easy choice for us—the high ratings and recommendations online made it stand out. As a small business, we're constantly looking for tools to simplify our data and help us grow, this tool has delivered beyond expectations. Highly recommend it to any business looking for real insights.
By far my most used Shopify Application. The new Moby feature is great already despite being new. It's still got a few small bugs, but overall, it's probably the best feature I've seen for finding custom data I can't get on any other platform. Custom reports are great for tracking key metrics are fantastic. Sonar was a huge game changer for our international ads as well. All around, this is an absolute key app for any business doing over $50k/month. If you're under that, I'd still get setup on the free plan to get started.
Triple Whale has been great for our company! Keeping track of ad spends across many different platforms is a breeze. I love how I can customize my dashboard to view whichever key metrics I prefer. Also, taking a deep dive into my data is super easy, very happy with it so far!
Avoid!! They'll never issue a refund. Terrible customer service and they made it nearly impossible to cancel subscription
One of my friends had previously logged in to triple whale whilst using my laptop. A few days later I decided to also start using it. When I clicked the app link to install and open, I filled out all the normal information as you'd expect. The problem is, it connected my store to my friends and shockingly there is no way of removing the account and disconnecting it from my friends using any of the settings. I asked support, but got a few very patronising responses saying they can't be disconnected from each other but then again they also said that if that's what I wanted then I can never use the app again, very odd, offered zero actual help, very disappointed overall.
Developer reply ·
Hi there, so sorry to hear you've had this experience. We would love to get in touch with you to see how we can fix it — please be on the lookout for an email from our team.
TripleWhale is a game-changer if you're serious about scaling your business. Having used the app, I can say that it’s an essential tool for any eCommerce store owner. The Facebook dashboard alone doesn’t cut it. TripleWhale fills in the gaps with precise, actionable data that’s crucial for hitting your targets.
Whether it’s sudden traffic spikes, conversion drops, or mysterious abandoned carts, the app surfaces these insights. You’ll feel like Captain Ahab chasing the white whale of optimization.
App is great. I like the variety of attribution models. What really sold me is the customer service from my account rep. He was eager to help, asked me to set up a follow up meeting, recorded everything so I can reference later and was efficient. That, to me, is worth the price.
has so many complicated cool features but missing so many basics such as: does not pull the shipping costs from Shopify while apps with 3x times cheaper easily does this. has 100500 useless integration but no integration with Shopify shipping, Gateway fees etc. 2. can't even see sales or net profit per brand in the store . and many others I told them about shipping pull-up a year ago, nothing! told them today, they recommend me to upload CSV with shipping prices or count average using CALC ,annually! for 300$ + per months LOOL we have $4.5 shipping , and 100$ shipping and this app does not differentiate it. so you need to guess your average cost per shipping etc. so support slow as F, implemented 100x useless features, but still not have all the basics that 30$ p/m app has but they does not. I do not know where they looking. and I can't imaging why this cost a thousands of dollars per year and I still need to use calc to count (2+2)/2 average shipping cost on monthly basis. unbelievable I am tired to write to their useless support, who not even read your question and need 30-40 min describe simplest thing. they only know how to send links to manual and telling me that they do not have this feature. and added it to the future feature list - but this will NEVER happen. I am the user of this a 1 year +
Great customer service and great software to use to track daily profits
Not compatible with Shopify Product Bundle App. Having big issues. All my bundles disappeared.
Total Impact Attribution has completely changed our business. Great work by the developers. The dashboard, which we can use to check our profits, is also very accurate.
We have absolutely loved switching over to Triple whale this past year! It has been so helpful in our weekly reporting, and the constant influx of new and improves features is unmatched! They are constantly improving, and are a great source of truth for us. We use triple whale to scale and analyze a lot of our spend within our ad accounts, and have loved incorporating it into our daily performance review!
TripleWhale is a great service for paid media attribution, but the recent addition of Amazon data has made it even more valuable for us. We now have a true Business Intelligence dashboard integrating all our e-commerce sales and paid media channels with relevant metrics for decision making. For $200 a month, nothing else comes close. It's great to see that they are continually improving the app with more and more features. Thanks guys!
The most important app to have if you're serious about scaling is definitely TripleWhale. The Facebook dashboard will only get you so far, and if you're aiming to crush your goals, you know that data is key. The exact data you've been craving is all at TripleWhale. You won't regret a single penny spent on it, and the best part is, if you ever need help with setup, technical issues, or anything in general, their customer service team is super helpful. You'll also get your own success manager — for us, it's Jenna, and she's incredibly responsive and helpful with our requests!
There are only a handful of apps that we use and this one is special. Triple Whale allows me to see my spend vs revenue across all marketing platforms from Amazon to Meta to Google and more... its so helpful to understand the business on an hour to hour basis because if ads are not running you will know pretty quickly that there is an issue and a quick check of the app every few hours keeps me in the loop. Other apps we recommends are Finaloop ( replaces accountant fees completely) and pretty Damn Quick (checkout) and our favorite is LABL (shipping insurance) but they give you a % of revenue) which is MUCH better than Route in every way. I hope this helps whoever is reading it and feel free to DM us on @castleflexx socials to say hello and ask for advice anytime! Dan Castle | CastleFlexx.com
After testing the tool for a few weeks, we can definitely see how it can add value to a business. -Consolidate information from multiple sources -Understand customer traffic and purchases -Cross validate on platform metrics versus several attribution models -Gain confidence in budget allocation -Analyse ROI on various initiatives plus much more additional functionality, such as automated reporting, custom metrics, anomaly detection, OOS updates, cohort analysis. It is worth noting that setting up was pretty straight forward, and the CS team is always happy to help. While confident in my current appraisal, I mean to revise this review once I've had time to action on the insights that the tool is already providing us with.
TW has been a game changer as far as visibility into paid performance for Swoveralls. We've only scratched the surface of what it can do, but it's ease of use and the helpful support behind the tool has helped level up our marketing game.
Admittedly, it can seem overwhelming at first glance, but rest assured, everything is designed to be beneficial and user-friendly. One valuable piece of advice: schedule an onboarding appointment. Their team is incredibly knowledgeable, and they have a knack for explaining things in simple, human terms. A special shout-out to my onboarding manager, Renne, who was fantastic—if you're lucky enough to work with her, you're in good hands. If you're seeking a comprehensive solution for tracking, conversion, and attribution, your search ends here.
We’ve been using TW for about a year and a half now. It’s overall a good tool, not great. Perhaps they’re still a small company, but they have a ton of visual bugs to iron out. The UX is also good, but not great. Their update to the retro icons style made things less user friendly. They say the integrate with Shopify, but they are far from actually integrating. You can’t filter the Pixel data based on any order or customer tags, which makes it super limiting. It would be amazing if you could filter the Pixel table data based on specific Shopify product data such as product type, etc. We’re overall still mostly happy customers, especially with the introduction of the organic channels in the Pixel table. They do have pretty responsive customer chat support, a must have for any Shopify app. We still think it needs a lot of UX love. Just wanted to give feedback on what would make it a 5-star experience for us.
Triple Whale has been fundamental for us in better understanding the true performance and attribution of our advertising campaigns. We now have clearer insight into where to optimize our ad budgets and know which creative is winning as well as which ones are under performing. Not only has this allowed us to generate more sales, but it has also enabled us to be more profitable by making better decisions in our accounts!
Triplewhale provides an excellent dashboard that lets me review the ROI of all eCommerce ads and ways for me to enter my site budget to track my store's profit. Rather than simply believing what my vendors say about the effectiveness of their ads, TripleWhale provides a new perspective for me to assess if my ad vendors are generating the desired results. Everyone I worked with Triplewhale was great, especially, Renee Scrybalo, who was patient and answered my questions promptly.
While we love analysing endless spreadsheets and data, each marketing platform is biased towards its own efforts, constantly over-representing their part in our wider marketing efforts. Triple Whale acts as an impartial middle-ground that helps us understand what is accurate and what is puffery from marketing dashboards. Surprisingly easy to set up, and their Account Managers are very helpful. It's helped us understand what is and isn't performing, and where to divert our marketing budgets.
Great software, great team, great support...AND it always gets better. They are doing things right and its reflected in how the customers pain of disconnect is so high. But it's high because of the company as much as the software.
Triple Whale has a been a lifesaver for our small business. Even if you use a small fraction of the features available I am sure you will find value that far outweighs the monthly cost (which is very fairly priced in my opinion.) We rely heavily on their integrated dashboard that brings all of our attribution (and other) metrics together in one place, allowing us to make decisions on ad spend, creative, etc. without logging into every individual ad platform to cross reference and make sense of their individual data. We have also been extremely impressed with Triple Whale's customer service and the private slack channel for customers. Tons of wicked smart people in there! Finally, TW is constantly innovating, exploring AI content generation, AI marketing assistance, etc. They are transparent about their roadmap, successes and even when they make a mistake. I appreciate this as a customer and can't wait to see how the platform grows and evolves.
Cannot live without. Would be Dead in the water on paid traffic. So many features that give extensive insight into the customer journey.
Triple Whale is great not only as an attribution platform to help you feel more confident about click data across multiple ad platforms, but also as a dependable dashboard providing insights into valuable, necessary business metrics for media efficiency, profitability, and customer value. The customer support is top notch as well.
Fantastic App! I'm insanely excited to have a single source of truth. Cannot wait to onboard for the triple pixel beta next week. Blessings to you all.
I absolutely love this app! It helps me all day with real-time profit to help with live scaling and to have a full understanding of my business at all times! 10/10 recommend to all Shopify eccomerce owners.
Excellent app! Finally found something that gives me a complete birds eye view of sales and marketing metrics. The developers are extremely responsive as well and are constantly adding new features to improve usability and speed. Highly recommend!
