Orderly Emails ‑ Templates App

very easy to use and quick

The support on the very few issues we have had is always top notch. Would recommend to others.

I really like this app. Simple to use. Very helpful for customising our emails.

Very good solution for refining your automatic emails customer experience. Good selection of additional sections and ease of use. Excellent customer service.

The team on chat are super helpful!

Great app with good customisation. As a user for years I've seen worthwhile improvements and a responsive support team on live chat.

Lauro was very quick to fix the issues I was having. Thank you

Generally speaking I had no qualms with this app other than it was a bit of a faff to update emails templates having to manually copy & paste but that's Shopify for you, and the designs were a little limited. But deleting all of my collections and in turn all of my navigation menus is absolutely unforgivable. I know it was an accident, but there were no backups, no undo, just years undone of my store in a blip. And the only help given from the developer was oh go check the web archive to jog my memory and manually piece back together my obliterated store myself. Also note this should never have been possible if Shopify gave appropriate permissions to app makers that were much more granular so an app couldn't touch more than they meant to. Shopify doesn't have your back, if you wanted your store backed up why would Shopify do that, why would the app breaking things do that, oh no you must have preempted this and already have yet another app for that of course, silly me! This app had absolutely no business touching all of my collections, and yet they deleted them all, and all Shopify did was string me along for days with false promises of getting them back. This all went down months ago, but honestly I'm still livid about it.

we have used the app for 5+ years and it is great for our store. The support on the very few issues we have had is always top notch. Would recommend to others.

Excellent customer service. App does everything you'd hope it would. Highly recommen.

it's easy to live chat and get asap to solve the problem

I've been very happy with Orderly Emails. It makes customizing and beautifying Shopify email notifications both easy and enjoyable. The app includes several attractive templates that provide an excellent starting point, and I especially appreciate the use of themes, which make it simple to maintain consistent branding across all email templates. The app also makes it easy to install the code into Shopify's Notifications section, and when I've wanted additional customizations, their support team has been excellent. They're knowledgeable, responsive, and often available to chat, walking me through the steps or explaining how things work. Every interaction has been pleasant and helpful. If you're looking for a professional way to improve your Shopify email notifications, I highly recommend Orderly Emails.

Works perfectly for us, however we have had it installed for years. Customer service is very helpful with modifying templates.

Great app, design, and stellar support (THANKS, Vanessa).

Lets us customize the customer notications to our liking and the support is very helpfull. Thank you so much for your help!

We've been happy customers of Orderly Emails for many years, which makes this review particularly disappointing to write. On 29 March, a bug in an Orderly Emails update permanently deleted multiple collections from our Shopify store. What was most concerning was that there was no proactive communication. We discovered the issue ourselves and were left trying to understand what had happened. It was only much later that Orderly Emails acknowledged the bug, accepted that their software had caused the deletions, and confirmed the data could not be recovered. Unfortunately, that's where the positives end. We accepted that mistakes happen. Software bugs are an unfortunate reality, and we approached the situation patiently and professionally. We gave the company plenty of time to investigate, communicate and, most importantly, try to put things right. Instead, every response focused on why they believed they weren't responsible. We were told we should have had backups in place, despite the fact that this incident was caused by their own bug. Backups may help recover from a failure, but they do not excuse causing it. The most disappointing response was their suggestion that, because we had only paid a one-off fee of $39 back in 2016, they did not consider it reasonable to offer any compensation. The value of software has no bearing on the damage it can cause when something goes wrong. A low-cost app is not held to a lower standard when it comes to protecting customer data. At no point was there any genuine attempt to reach a fair resolution. We weren't looking for a windfall. A sincere acceptance of responsibility and a meaningful gesture of goodwill would have gone a long way. Instead, every conversation felt focused on avoiding responsibility rather than looking after a long-standing customer. The bug was disappointing. The way it was handled has completely destroyed our confidence in the company. If you're considering this app, don't just judge it on what it does when everything works. Consider how the company responds when something goes catastrophically wrong. Unfortunately, our experience suggests that's when you'll discover what they're really like.

Great app and support!

Easy im Handling. Sehr guter Editor. Macht spaß damit zu arbeiten!

OK

I’d genuinely love to know how many (hundreds of?) millions of dollars the recent disaster has collectively cost users of this app, and will continue to for years to come with compounding. Simply unforgivable. And to be honest, Shopify can't be described as entirely innocent either.

DO NOT.....I REPEAT....DO NOT INSTALL THIS APP! It will delete all your collections, destroy your navigation and obliterate a decade of SEO ranking. To make matters worse the developers are mute on any remedies or compensation even if it is a token subscription as a gesture of goodwill and apology. A complete disgrace.

Absolutely heartbroken, since feb my traffic and sales have massively dropped! Now I have just discovered that this APP deleted hundreds of my collections creating thousands of broken links. 20 years worth of SEO - google rankings damaged! No one reached out to me, It took me to pay someone to work out the problem for us to discover the error! I cant believe they even had access to my collections via shopify! They have damaged my business beyond recognition its going to take a very long time for me to rebuild. Not even an apology! They should be paying compensation to all the businesses they have done this too! The money we have lost, the money we have had to spent and will spend - the damage is unreal and there seems to be no accountability

Excellent app with beautifully designed templates that are easy to customise and make our Shopify emails look far more professional and on-brand. The support team have been incredibly helpful and quick to respond whenever we’ve needed assistance. Highly recommended for anyone wanting to improve their customer emails and overall shopping experience.

Just like everyone else says - it deleted our collections. There is no way to restore a backup, or even know which collections were deleted. Years of SEO and well crafted collections just deleted. Of course we wanted to remove this app and stop paying for it after this happened, and we realized how easy it is to use Claude instead of this app. Just paste in your existing notification email into Claude, give it your design guidelines if you haven't already, and then let it build something much nicer than this app does. Then just paste the code Claude gives you into your Shopify notification templates. Takes ten minutes to do all the notification emails, and a way better job (and free). We probably wouldn't have bothered doing this if this app hadn't deleted our collections.

Fantastic design and functionality, thanks!

Very good support and useful app.

Genau das, was man sucht, wenn einem die Standardmails von Shopify nicht gefallen. Der Fehler mit den gelöschten Collections wurde behoben und man kann easy eine große Auswahl an Vorlagen bearbeiten. Eine klare Aufwertung der Emails an die Kunden - passend zur eigenen Marke.

Great functionality, outstanding support

They deleted ALL of my collections from my website and now I have to spend hours fixing everything they broke for no reason.

A serious incident with significant consequences. Following an update to the OrderlyEmails app, a bug caused multiple collections in my store to be permanently deleted. These were not temporary disruptions, but several years of carefully built collection structure, navigation logic, and SEO-related work. The data could not be recovered — neither by the app developers nor by Shopify — and the only “solution” provided was partial information based on third-party archived snapshots, which was not sufficient to accurately rebuild what was lost. While the team acknowledged the bug, the response was ultimately limited to referring to terms and conditions, with no meaningful support or compensation offered despite the scale of the impact. As a merchant, this raises serious concerns about data safety, accountability, and how critical incidents are handled — particularly for apps carrying the “Built for Shopify” badge, which implies a higher level of reliability and trust.

Excellent app with great support. Easy-to-use email templates that integrate seamlessly with Shopify and Zapiet Store Pickup and Delivery. Saves us time and keeps our communications polished. Highly recommend.

As others have mentioned, all my categories, collections and menu structure was wiped out by a catastrophic Orderly Emails glitch. I did a quick remap of my best sellers, but it will take days to remap the rest of my store. My sales have dropped dramatically since this happened. I removed the app from my store. Their only response, was "ooops, sorry."

This app is amazing, the email designs are so great and easy to customize! Luisa was awesome and so helpful! I am very grateful for her help and I couldn't be happier with our new emails!

I can confirm the deleted Collection pages and broken menus as reported by others. However, the most concerning aspect is how they handled this critical situation for many store owners. I was never contacted directly to inform me of the 40 deleted Collection pages and received no personal assistance. It’s clear they don’t care. They should be sued for their behaviour!

As with all other stores complaining we lost over 7 Years of ranking pages on google. Who authorized such an update where you unilaterally decide to delete client collections - Worse Shopify wont allow you to back up collections - So the one thing you can't back up this app went and deleted that. Extremely negligent management and uneducated developers.

Orderly email stuffed our website yesterday by deleting collections. One wonders why it has write access to a website without permissions - apologies are great and to fix it, I have to contact some other app provider. What happened if backups were not available - who is responsible ?

Sehr schön und übersichtlich

This app caused a serious issue for our store by deleting multiple collections and menu items which hurt our sales. We had no indication from its listed permissions that it should have been able to do this. Shopify said Orderly would follow up, but their response was very weak and did not properly address the issue. I would strongly recommend not installing this app, especially given that other businesses appear to have been affected as well.

This app permanently deleted ALL of my smart product collections this morning with no warning and no permission. The developer is "aware of the issue." The fact that they allowed this to happen at all is completely unacceptable. Obviously this and all other apps from this developer have been permanently deleted and banned from ever being used on our store in the future. It's been two weeks since this major incident and we haven't heard from the developer with any updates.

Changing my 5 star to a 1 star. As they deleted out hundreds of our collections as well. :( Took alot of hours and stress to fix. NOT GOOD! :(

Update 07/04/2026 You need to read this complete review The app developers have gone quiet with no support for the disaster they have caused for hundreds, maybe thousands of stores. Not even a follow up email to see if we were able to get things back online. What a disgraceful developer! If you want an app that is produced by AI and has no dev skills from humans then this is the one to kill your entire business over night. This is the reply we have received asking for help - Thank you for your reply, and I'm very sorry for the impact this has had on your business. We completely understand your point, especially when rebuilding requires time and external developer support. We know this has created a real burden for many merchants. However, regarding assistance with costs, we are currently unable to discuss any compensation. I am deeply sorry for the underwhelming answer. We wish we could provide you with a better response right now. Thank you for understanding. Luisa FORSBERG+two Minus 10 stars as the app has totally destroyed our store by deleting collections, catergories mega menu and products .. Shopify did an audit trail and found this app deleted things Also can not contact Orderly for any help! Will be deleting this app today as it is not safe to use To make this situation worse, the company Forsberg did not and have not communicated with any of their clients until we conntacted them. They have offered no help except for saying that we are responsible to correct the missig collections and menus. Its been 3 days now and still no solutions offered. We have lost all the custom development we had and the SEO has been impacted by severely as we have 404 status showing on many collections with google, Bing, Yahoo plus Facebook and Instagram This issue and lack of support has cost us thousands of dollars in time, lost sales over 2 days and developer costs. There has to be compensation offered by Forsberg!!

könnte mehr Einstellungen geben, was die Formatierung betrifft

This app caused widespread and significant damage to many Shopify stores by deleting collections without warning. For those affected, this is not a minor inconvenience - it has fundamentally disrupted site structure, navigation, and product visibility. In our case, the impact has been severe enough that the website now requires taking offline while we rebuild collections, reconfigure navigation, and restore the overall layout. This is both time-consuming, and costly. The issue has been described as a “bug,” but the scale of the damage goes far beyond what most store owners would consider an acceptable technical fault. Collections are a core part of any Shopify store, and their removal has knock-on effects across the entire customer experience - including visibility on search engines like Google. An apology email is not sufficient in situations like this. The response does not reflect the seriousness of the disruption caused, nor the level of responsibility owed to businesses relying on this app. Store owners place trust in apps to support their operations - not to compromise them. Unfortunately, this experience has significantly undermined that trust. It's quite unbelievable that Shopify hasn't yet severed their partnership with the developer - both their apps are still available in the app store. Where is the accountability? Shopify are still billing as usual and ignoring store owners. If people needed yet another excuse to find an alternative to Shopify, then this is the very thing!!!

Absolutely devastated. I dont think I have ever left a negative review before but people need to be warned to not use this app. Very damaging. Every collection and menu was deleted from my store. Years of SEO deleted and sales have obviously been affected. No solution in sight. Communication was shocking and completely unhelpful.

This app recently deleted multiple collections in our online store, damaging our online sales. We didn't even know that they had access to do this, which tbh looking at the permissions they did not. Its like they hacked our store in some way and then started deleting our collections which were actually product pages. Had Shopify not contacted us to tell us there had been an issue with this app we may not have noticed. Shopify said in their comms that Orderly would be in touch, they haven't. DO NOT install this app, if we didn't have a savvy Ops Mgr on board we may have taken longer to notice this issue and suffered further losses. Many businesses have been impacted.

Stay away from this app and this company at all costs. They "accidentally" deleted dozens of collections from our Shopify store which in turn broke many pieces of our website. Whats worse is they couldn't care on helping you try and recover your data. Monumental mess up. Shocking.

After sitting idle in my store for almost 10 years, this app somehow deleted more than 100 collections. It broke major parts of my website, created unusable pages, and caused serious business damage. I lost sales, time, and now face a long rebuild of collections, site structure, and search rankings. Extremely frustrating experience.

The hate they're getting is absolutely deserved. You're telling me they deleted collections on March 29th and didn't even bother to email me about it? Why am I first hearing about this from an automated Shopify email on April 2nd? Why does an EMAIL TEMPLATE APP need permissions to create/delete collections in the first place??? This is gross negligence, end of story.

After 12 years on Shopify without a single issue, having the Orderly Emails app wipe out my collections is a serious breach of trust - completely unacceptable. An app that can make changes at this level should absolutely have a built‑in backup or rollback option in case something goes wrong. On top of that, losing the SEO content in my descriptions is another blow. Thanks for that. I’ve uninstalled this app for good.

I had an extremely frustrating and damaging experience with the Ordely Email app for Shopify. After installing and using the app, it unexpectedly deleted all the categories from my store. This wasn’t a minor inconvenience, it completely disrupted my site structure, affected navigation, and created a terrible experience for my customers. Rebuilding everything took hours of work and unnecessary stress. I strongly advise anyone considering this app to think twice. No tool should have the ability to cause this level of damage without proper protections in place.