Elevar Conversion Tracking
by Elevar, LLC
View in Shopify App Store ↗Reviews (170)
elevar helped us get reliable and coherent data across meta ads and GA4.
This app has made our Shopify tracking setup much easier to manage. The data layer is structured well, and having our key events available for GTM, GA4, and ad platforms gives us much more confidence when checking conversion data.
Elevar has been a great addition to our tracking stack. The onboarding was smooth, and Sourabh did an outstanding job managing the entire setup. He was proactive, responsive, and made sure our GA4, Meta, and Google Ads tracking was implemented correctly from day one.
Sourabh and the team have been amazing. We're very happy with the set-up, the data quality and the overall experience.
The Setup and App works great and the service is what is really exceptional. Worked with Sourabh who was extremely thorough and helped us diagnose a challenging data issue. I was so impressed with his level of detail and partnership!
Elevar has become the backbone of our tracking stack. We recently went through a full account audit with their team and it was one of the best vendor experiences we've had. Their tech lead Darshak worked through a long punch list with us: cleaning up redundant tags, validating enhanced conversions, confirming subscription tracking, and fixing deduplication across Meta, Google Ads, GA4, and Reddit. Every question got a clear, patient answer backed by actual screenshots and screen recordings. The result: we consolidated onto Elevar as our single client and server side tracker, removed a bunch of duplicate JavaScript that was slowing our store down, and now have conversion data we actually trust. If you run a Shopify store and care about accurate tracking and page speed, this is the team you want in your corner. Highly recommended.
Onboarding was great and well organized. We are up and running and everything seems to be working great.
Our onboarding-to-go-live experience was exceptional. The team demonstrated outstanding responsiveness, deep technical expertise, and unwavering support throughout the entire implementation process. We now have clean, consistent data flowing seamlessly across all target destinations, providing a reliable foundation for our marketing operations. Most notably, we've already realized measurable revenue gains from the new Klaviyo flows we built leveraging the server-side tracking infrastructure — delivering tangible ROI within a remarkably short timeframe.
Working with Elevar support was a great experience. Robin was awesome to work with and went above and beyond to solve all of our technical issues quickly and efficiently. He was responsive, knowledgeable, and made the entire process smooth from start to finish. Really appreciate the support and highly recommend Elevar.
Unbelievable customer service, professionals, kind, and quick to respond. Helped us with a lot of Shopify Markets - Meta integration. Let's make it short, you need them in your life.
Elevar has been a great addition to our tracking stack. The implementation team was helpful throughout the entire process. The server-side tracking setup, Meta CAPI integration, and overall data quality improvements have given us more confidence in our attribution and event tracking. Recommended for brands serious about data quality and performance marketing.
App works well, but the service is what is really exceptional. Worked with Hannah who was extremely thorough and helped us diagnose a challenging data issue. I was so impressed with her level of detail and partnership!
After moving over to Shopify for D2C I’ve always said that I would never take ownership or run a Shopify site without Elevar. Bad data in, bad data and insights out. If you want a solid data foundation and tag management platform so everything else can work like you need it to then Elevar is an excellent choice. Their Expert Installation is amazing and Raphael has been so good to work with during the expert installation onboarding process. Data Layer and tag management is something that is overlooked or not well understood although nothing else works as well as it should without this platform.
We worked directly with Raphael on the installation and support. He went above and beyond to make sure everything was set up correctly, and all data connections were configured and were passing back data. He made the entire process very easy and we felt confident about the data accuracy.
Excellent experience from onboarding to implementation. Raphael was extremely helpful throughout the process. Our tracking is now much cleaner, giving us more confidence in our data and decisions.
Raphael was the best, very patient and extremely knowledgeable.
I honestly cannot think of a better customer support experience than what I just had with Elevar. The resolved my issue quickly, with little required from me, and recorded a video showing exactly how they verified the fix. Incredibly helpful.
They've been great! The team has been super helpful, and the service has been awesome! Highly recommend the Expert Install package - it's worth the money! Happy to finally be getting clean data for our ads $$$
Don't even bother setting up a client side pixel. If you're starting a new e-comm business, install Elevar from day one and enjoy never having to de-dup. If you don't know what de-dup is, keep it that way by using Elevar. It's a breeze to set up, and you can use it free until you hit an order threshold. You have nothing to lose.
Game-Changer for E-commerce Tracking & Attribution Elevar has completely transformed how we manage data across our Shopify ecosystem. Clean, Reliable Data: Our GA4 was a mess, with legacy pixels and sandbox errors were causing duplicate and triplicate event tracking. Elevar identified and eliminated the redundancy, turning unreliable data into a true source of truth. We now have complete confidence in our reporting. One Dashboard to Rule Them All: We ditched our clunky "connection spreadsheet" for Elevar's unified dashboard. It manages integrations between our Shopify instances, HubSpot, GA4/GTM, and ad channels in one place. Our tech stack is finally organized and scalable. Real-Time Health Monitoring: No more discovering broken tracking weeks later through mysterious data gaps. Elevar's proactive alerts let us catch and fix issues immediately, no more reporting blackouts. Marketing Independence: We've eliminated the endless IT tickets for pixel installations and platform integrations. Marketing now manages tracking independently, freeing up significant resources for both teams. Dramatic ROAS Improvement: This is the big one. By fixing our broken feedback loop with Meta and Google, we're finally feeding the algorithms quality conversion data. One campaign went from a 0.04 ROAS to 3.29, that's an 8,000%+ improvement in attribution visibility. We're also seeing 10-15% CTR increases on several campaigns. If your tracking is a tangled mess and you're flying blind on ad performance, Elevar is worth every penny.
Paul provided excellent support! The Elevar team has been incredibly helpful throughout the entire process. Their expertise and dedication to customer success really stand out. Highly recommend this app for anyone looking to improve their conversion tracking!
The Elevar team is extremely helpful! It's the second time we got the audit service, which was highly professional and quick. They helped us with all destination tracking, fixing custom data in GA4 or even with Consent Mode Compliance. Highly recommend their services
Working with the Elevar team has been an excellent experience from start to finish. From the very beginning, they were proactive, responsive, and extremely supportive in helping me get the implementation done smoothly. They took the time to understand my setup, patiently guided me through each step, and ensured that everything was configured correctly. What really stood out was the level of care and attention they put into making sure nothing was left incomplete. The entire process felt structured yet flexible, which gave me a lot of confidence. Now that everything is live, I can clearly see the difference in my tracking—it’s more accurate, reliable, and detailed than before. The improvement in data visibility has already started making an impact, and I’m genuinely impressed by how much value Elevar has added to my business. I truly appreciate the professionalism, expertise, and commitment of the team. If anyone is looking for a partner who not only gets the job done but also makes the process stress-free, I would highly recommend Elevar.
Working with the Elevar team has been an excellent experience from start to finish. From the very beginning, they were proactive, responsive, and extremely supportive in helping me get the implementation done smoothly. They took the time to understand my setup, patiently guided me through each step, and ensured that everything was configured correctly. What really stood out was the level of care and attention they put into making sure nothing was left incomplete. The entire process felt structured yet flexible, which gave me a lot of confidence. Now that everything is live, I can clearly see the difference in my tracking—it’s more accurate, reliable, and detailed than before. The improvement in data visibility has already started making an impact, and I’m genuinely impressed by how much value Elevar has added to my business. I truly appreciate the professionalism, expertise, and commitment of the team. If anyone is looking for a partner who not only gets the job done but also makes the process stress-free, I would highly recommend Elevar.
There’s a difference between buying a tool and being handed a set of keys. Before Elevar, we were driving in the dark. No GA4. No reliable tracking. Even Shopify’s own dashboards felt like they were guessing. Now? The lights are on. From the moment we started onboarding with Elevar, it was clear this wasn’t the usual “here’s your login, good luck” process. Their decks, their documents, and....most impressive, the UX of their digital onboarding platform are a masterclass in clarity. It’s clean. Intuitive. It feels like they’ve been in the room with first-timers and actually noticed where we get stuck. Doris and Nina, in particular, deserve a standing ovation. They’ve been endlessly patient, answering every question without a hint of condescension. Instead, they’ve guided us toward best practices, suggested solutions, and, importantly....gone well beyond their scope to ensure we succeed. It’s early days, so I can’t tell you what the long-term impact will be yet. But the short-term? The work is clean, thoughtful, and a thousand times better than where we were. If you want a tracking solution that works, and a team that treats you like a partner, not a ticket number, I’d recommend Elevar without hesitation. No complaints. No... “I wish they’d…” Just a rare onboarding experience I’ve actually enjoyed. Exceptional Service & Onboarding Experience – Highly Recommend!
I’ve been using Elevar for some time now and can confidently say that the system works very well — it’s reliable, efficient, and does exactly what it's supposed to do. However, what truly sets Elevar apart is the exceptional quality of their customer support. In particular, I want to highlight the outstanding help I received from Jonah from the Support team. His responses to my questions and concerns were not only fast but also incredibly detailed and helpful. He went far beyond what you would typically expect from professional service support — providing thoughtful insights, tailored guidance, and proactive suggestions that added real value to my setup. Thanks to this high level of support, I can fully recommend Elevar to any business looking for a reliable solution backed by a truly dedicated team. Jonah's professionalism and willingness to go the extra mile made all the difference.
Working with Elevar has noticeably improved our tracking setup,much more reliable and accurate now. A big shoutout to Felipe Paduano, who was incredibly helpful throughout the process. He was always available, took the time to explain things clearly, and made the whole integration smoother for us. His support was genuinely appreciated.
Our experience with Elevar has been excellent from start to finish. The team is highly professional and truly understands how to set up accurate tracking across marketing channels. We worked closely with Darshak Patel, who dedicated a lot of time to guiding us through the process, answering all our questions, and ensuring everything was implemented correctly and working as expected. I highly recommend Elevar, and if you have the chance to work with Darshak, you’ll be in very good hands.
The consolidation of events is excellent and has improved the quality scores. The integration ability with other apps is easy and a great pairing with Klaviyo. I would highly recommend paying for the professional setup/installation. The onboarding process is top quality.
Great support from the Elevar team throughout the implementation. Even after we did the initial setup, the continue to be very responsive to our requests and questions. Thank you Sourabh Sharma for such a stellar job in helping us get Elevar up and running! Recommended app for server-side tracking.
I had an issue with tracking for around 14 months. Several community chats, escalations to shopify and contacting 'shopify experts' later I could still not solve what the problem was. I downloaded Elevar and spoke with a client support manager Robin who identified the issue in a day. Every since he's been in constant contact to help iron out all the issues and we're now tracking all our data correctly. Thank you Robin and Elevar!
The implementation for our client was seamless and Sourabh was amazing at helping with all our questions, follow-ups and QA! Definitely recommend for others!
Absolutely incredible customer service, especially when I wanted my tracking to be checked over.
As a Shopify store owner focused heavily on growth through paid ads, email, and analytics, I can't say enough good things about Elevar. Honestly, an app rarely overdelivers — most Shopify apps promise big things and end up just being another dashboard to manage. But Elevar blew me away. From a marketing perspective, it's been a total game changer. Within hours of setup, we had server-side tracking, client-side tracking, enhanced conversions, Meta CAPI (Conversions API), and GA4 events firing correctly, without having to guess whether our data was trustworthy. Before Elevar, even with "manual" setups and expensive agency help, there were gaps in our data, and it always felt like we were flying blind. Now? We finally have clean, reliable attribution data across Meta Ads, Google Ads, and Klaviyo. That clarity is translating directly into better ad optimization and real ROAS improvements.
Must have for your store. The Elevar team is great (Darshak thanks again) and was very helpful in getting everything connected as needed.
Happy with the Elevar app and implementation process. We have gone through the implementation and audit process across a couple different brands, each time the technical resource assigned has been very competent, friendly and thorough. This time around, Darshak was in charge of our audit and we are happy with the results. Thanks!
The Elevar team has been fantastic to work with. Their support has been prompt and thorough. They have answered every question we've had with clarity and expertise, and now we have more data flowing than ever before. We're really impressed with their dedication—highly recommend!
Great app but you need to get the expert set up done. I tried doing it myself and had duplicate transactions/data etc. Once the elevar team got involved, they cleaned up all my google analytics and tags so that the data is now 100% accurate. If you're running ads on multiple platforms, this is a must!
We’ve been using Elevar for a few months, and it’s been a game-changer. The integration with Shopify Plus was seamless, and our data accuracy has significantly improved. The support team is great, knowledgeable, responsive and genuinely helpful. Highly recommended!
Elevar has tremendously improved our tracking across all platforms. Seeing tangible results immediately was very satisfying and we were able to capture many more events that the standard GTM set up was not capturing. We saw an immediate 50% higher add to cart events, a lift in Meta ROAS, and solidified GA4 - a platform that, historically, has not been exceptionally consistent prior. This is a no brainer if you are looking to bolster your data. This simply helps you capture more of the data that is actually happening on your website. Iago Gomes was our implementation specialist and it was truly a pleasure working with him. He was able to answer the many questions we had and made us feel very confident in the approach. The go-live was surprisingly simple, and went without a hitch. We could not afford to have anything go wrong with the implementation and we have been very happy with the results. I can't recommend Elevar enough.
Fantastic app and experience. Have had a big sales boost with using Elavar. Paul did such a great job helping us figure out our Klaviyo flows and reviewing our Facebook account to ensure everything was working properly. Couldn't recommend this app highly enough!
Great app for tracking and great team behind it too, thanks guys
Elevar is extremely underrated. Recommended to us by a business coach - A simple set-up process, helpful hands-on team and fair fee results in paying for itself and then some from almost instantly cleaned data. Klaviyo within itself has raised massively in flow revenue, not to mention GA4 and Meta. Elevar is a no-brainer.
Elevar has improved our channel accuracy from ~50% to near 100%. It has been incredible and I highly recommend this. My Implementation specialist, Sourabh was wonderful and super knowledgable.
We recently had the pleasure of working with Sourabh Sharma on integrating the Elevar app into our Shopify store, and I was impressed by the experience. Sourabh demonstrated deep expertise and strong dedication to delivering a seamless setup Throughout the project, Sourabh ensured clear and effective communication, keeping us updated at every step while addressing all our questions and concerns with patience and precision. I highly recommend the help of the Elevar team for implementing this solution on your website!
We are on the Business tier of the app and have found the team at Elevar to be very helpful in getting us onboarded. They have a great technical understanding of both Client and Server-side tracking and GTM.
Great peace of mind to know that conversions and pixels are connected properly. Super easy Shopify integration, we mainly use this as data layer. We also paid for the GTM account cleanup and the person assigned to our account was very knowledgable. Great value for the money.
Our experience with Elevar has been nothing but professional. The team, especially Darshak Patel, is incredibly knowledgeable on setting up the various marketing channels for tracking as well as GTM setups. Darshak has spent numerous hours on calls with myself walking me through different integrations as well as verifying all the channels are set up properly and tracking data as expected. I highly recommend Elevar, and I would recommend you request Darshak as your implementation leader.
Great team at Elevar! Easy implementation process and they were supportive through the whole transition.
This app is highly underappreciated. Elevar is more than a server-side conversion tracking optimization app. Elevar also provides support with GTM tags, installation of tracking pixels, and integrations of your Shopify store with Google Analytics event tracking. Their support and documentation are truly world class. I've attended two of Elevar's conferences it is very evident by listening to the content of the presenters that Elevar rubs elbows with those on the cutting edge of ecommerce. The founder of Elevar recruits only the best analysts and marketers in the world, so their depth of knowledge on conversion tracking and marketing are second to none. If you want to take your ad marketing, analytics, and CRO to the next level while future proofing your website from increasing client browser restrictions, I highly recommend installing this app. It is a no-brainer and your marketing teams will thank you!
Very grateful to the Elevar team, they care and are very knowledgeable a powerful combination, thank you !
The team at Elevar has a tech support beyond 5 star. They helped us with our tagging and tracking. And the App is working perfectly, we have 100% matching events.
Wow very professional and make sure everything is smooth with there support the app is also working well. Getting way more data on GA as well as Facebook.
I recently collaborated with Sourabh Sharma on implementing the Elevar app for our Shopify store, and I am thoroughly impressed with the experience. From the outset, Sourabh demonstrated exceptional professionalism, expertise, and commitment to ensuring a seamless setup process. Sourabh maintained clear and effective communication throughout the project, keeping us informed at every stage and addressing all our questions and concerns with patience and clarity. His ability to work collaboratively with our team made the entire process smooth and efficient. The implementation was completed on schedule, and the results have been excellent. Our conversion tracking is now more precise, and we've already observed improvements in our Meta and Klaviyo performance due to the session enrichment feature. I highly recommend Sourabh and the Elevar app to any Shopify store seeking to enhance their conversion tracking capabilities. His dedication to customer satisfaction and technical proficiency truly distinguish him. Thank you, Sourabh, for your outstanding service!
Worth every dollar. We paid for Elevar's white glove implementation for our 3 brands migrating to Shopify Plus and I'm glad we did. Sourabh was amazing and made the setup seamless and tailored exactly to what we needed. I highly recommend Elevar and their services team.
I worked with Iago on implementation and he was extremely diligent, professional, helpful, and kind. He taught me a lot about Elevar throughout the process as well, which I really appreciated.
Iago didi a perfect job ! Accuracy 100% now thanks to him !
The team at Elevar have been really supportive in getting our tracking properly sorted especially as as we have a static headless Shopify site, nothing is normal. Not just getting it up and running smoothly but also making sure when changes need to be done with new events added I know who to ask to get it sorted right in the first place. Thanks Mario and the team at Elevar. Cheers Tim
Amazing and much needed app for an ecommerce shop! It is quite intuitive and relatively easy to install, but if you are doing it yourself, you need to know a bit what you are doing. Elevar has a comprehensive guide to install it yourself, and if you follow it with full attention, you will manage to install it. The support team at Elevar is amazing, fast to respond, and really helpful! This is the best tracking app to have!
Amazing support and incredible improvement in our ad and email performance!
Elevar has really changed the data/tracking game for us. I would highly recommend you pay for the white glove service, especially if you have a large tech stack/aren't very technical. The service we receive, especially from Sourabh Sharma is spectacular. Elevar is absolutely necessary for the future of ecommerce and I would 100% recommend their services to everyone.
Really good app but you need maybe expert to install it. First it doesnt work well on our end. We used Hyros in the past. Now after installation from the Expert Team it works better then Hyros for Ecommerce. Totally recommended. Hyros to expensiv. Elevar Cheaper and really good. Special Thanks also to Sourabh Sharma!
We are using Elevar 1 month now and see 100% accuracy in our data to GA4 and META. And the support we needed was quick and very helpfull.
Outstanding customer service, thank you Elevar for your assistance
This is a great app and the service is top notch. I worked with Vishal on our expert implementation and he went above and beyond to make sure all of our platforms were connected properly and the tracking was accurate. He also helped with the Events Builder which is another great function of the app. Well worth it to get your tags set up in GTM and server-side.
Excellent customer support. I had some issues initially with the setup and Mario on support was super helpful, clearly knew the technical details of the product and was able to investigate my issues and solve them quickly and smoothly. The server-side events and ability to add Klaviyo events that Klaviyo itself misses is a great plus. Be aware the app requires technical knowledge of Google Tag Manager, so don't expect to just be ticking a box to turn on tracking. If you are technically minded and want that balance of powerful control without having to spend all the time writing your own bespoke solution, this is for you!
Great team of professionals for one of the most necessary apps we use. It is very powerful and in certain aspects surpasses our knowledge. Elevar has a team of first-class support professionals. Always willing to help. My sincere thanks to Jonah for his work on our account.
Adding Elevar has made our data easier to understand.
So pumped that I found Elevar! Amazing product, and incredible support team – AJ is the absolute best, and setting the bar for what support looks like for any software product. Excited to continue using this platform! EDIT: We've now launched and we're even MORE pumped to be working with Elevar. We can already see conversions that are missing _some_ data, and without Elevar, we wouldn't be able to track & attribute these to our different channels. I check it every day with joy, and I'm so happy we found Elevar.
Elevar is a wonderful partner to have; they truly do everything they can to support their clients and stay on top of/ahead of all the tracking changes in the industry, especially as it relates to Shopify. Their app is just as amazing - it aims to make tracking as easy as possible, allows us to customize our setup, and preview our events in real-time. This app has been a game changer when it comes to improving our tracking!
We recently started using Elevar's datalayer tracking on our store & immediately saw the results & impact of having cleaner data. The app's interface is intuitive and user-friendly; the onboarding process was clear & comprehensive — huge shoutout to AJ, Dorian, & Doris who truly gave a world-class experience as we got setup.
Using Elevar for Shopify has significantly enhanced our understanding of acquisition channels thanks to its server-side tracking capabilities. The platform itself is intuitive, making it easy to glean insights that were previously obscured or misattributed The tech side of Elevar is solid, but what really stands out is their support team. Every time we've had an issue or question, they've been right there to help For those serious about data precision in e-commerce, Elevar is a tool worth considering
Elevar has elevated our business to new levels! If you buy media then this app is what you are missing from your tech stack. You will see an increase in email flows from Klaviyo and increase in social media event's matching through their server-side tracking. They have documentations how to tailor your installation for your needs if you would like to do it yourself and they have a do it all for you service as well. I had a few hiccups getting our app dialed in but Mario from their customer support help steered us on the right path (thanks again Mario). You will be in good hands with Elevar!
Just a fantastic overall experience. Easy to use, excellent support. An excellent investment to make sure your conversion is tracking correctly.
We've been using Elevar for close to 12 months now, and I couldn't be happier with the product. As a customer with VERY limited technical expertise, it's reassuring to know that the Elevar team have our back. I never have to worry about our GTM account, an iOS update, or the move to GA4, as they handle all of it for us. A special shout out to their support team who are simply AMAZING! Nothing is ever a problem and they always go above and beyond. They were super patient and supportive the entire way through onboarding and that level of service hasn't dropped one bit.
Elevar was one of the first apps that we installed when we migrated to Shopify Plus over three years ago. Their server-side tracking setup has significantly improved the performance of our digital ads. They provide great support and are constantly introducing new features and help you keep up with the changing digital landscape.
Elevar has been extremely helpful in improving many aspects of my Shopify store. I highly recommend their app and services. Felipe and the team have been helping me for over 2 years and the team is very skilled.
As an e-commerce brand, we are thrilled to write this review for Elevar's server side tracking service. Since we started using their service, we have seen a significant improvement in our Facebook marketing efforts, all thanks to the excellent guidance provided by Mario Mendoza and the entire Elevar team. From day one, Mario has been an absolute superstar, guiding us through every step of the implementation and optimization process. His dedication, in-depth knowledge, and hands-on approach have been instrumental in the success of our server side tracking setup. Mario's consistent support has made a world of difference in our ability to navigate the complexities of the platform and achieve our desired outcomes. Elevar's server side tracking service has not only improved the accuracy of our data tracking but has also enhanced our decision-making capabilities. We have seen a remarkable increase in our ROAS on Facebook, which has ultimately led to better campaign performance and increased revenue for our business. His unparalleled guidance made the implementation and optimization process a breeze, resulting in a tremendous improvement in our Facebook marketing efforts. Mario's in-depth knowledge and dedication have been vital to our success. His unwavering support turned a complex process into a seamless experience, ultimately leading to a significant increase in our ROAS on Facebook. In conclusion, if you're considering server side tracking, choose Elevar and ask for Mario Mendoza. His expertise is invaluable, and the results are truly impressive.
One of the very best apps in the Shopify ecosystem. Shopify and the various advertising/analytics/etc. platforms are constantly making changes that can throw off your data, but Elevar makes it easy to keep things in good shape. Highly recommend!
I strongly recommend this ap for anyone with shopify store. The implementation is made super easy. Here and there you have to edit some code of course but all is very well explained in text and video. I had some issues and got immediate support within 1 day with email explaining how to customize more code to resolve issue. Truly amazing support! Can not be better. Tracking before was a bit of a nightmare and am super happy i found this app. credits to measuremarketing.io who introduced me to this app.
These guys are top-notch. They have the very best support in the business and they'll help you navigate the cumbersome world of tagging and proper tracking. We are very happy we chose them; they've always been responsive and on point. They are not the cheapest, but you get what you pay for.
It's a great app and helps track FB stats but it's extremely complicated for someone who isn't tech savvy. Good thing their support team is great and will guide you through the process. If it wasn't for Mario, I don't think I would be able to get it done.
Mario (and the whole support team) is a rockstar always helpful and would go the extra mile for you. It isn't the simplest thing to set up but we did alright and it works like a charm.
We have been cooperating with Elevar for two years and for a very long time it was a very good cooperation. Unfortunately, the last period of time was worse - the opinion has also been changed. However, I believe that this is a 5-star company and it deserves a good word. Thanks to Brad's help, most of the problems were solved. It's good to know that despite difficult situations, Elevar is a very good partner to work with. You can say that for good and for bad :)
Developer reply ·
Hi Tom - this is Brad, the Founder of Elevar. Thank you for taking the time to update your review from 5 star to 1 star and share your feedback on where we need to improve in the upgrade process when going from data layer tracking/GTM server-side to the Elevar Server-Side tracking. After we've reviewed and discussed all concerns over the upgrade, the main tracking issue boiled down to the Product Name dimension in GA4. The product name is being translated (via another 3rd party app) on product views, but is not translated on add to cart (or purchase) events. As of now this is not something Elevar has a fix for. However when viewing reports in GA4, the product funnel data is accurate using the Product ID and GA4 contains 100% of conversions. We also discussed concern over Google Ads tracking during the migration -- nothing was impacted here with Remarketing tags or Primary Conversion event since this was all still running via GTM Web container only. I look forward to continuing to support you as a valued customer in the future.