Marsello: Loyalty, Email, SMS

I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 monthly! Not only did they increase the price, they are saying that the other 80k sms credits that I have on my account and paid for, expire at the end of this month. I've tried contacting customer service several times and no one has responded to me. I cannot recommend this app and will be switching as soon as I find another rewards program for my customers.

A very robust loyalty platform that keeps improving and offers excellent customer support.

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great! Thanks for the wonderful feedback! We truly appreciate your long-standing partnership and look forward to continuing to work together. - Roz, Vicky & the wider Marsello team.

Easy to Use and Boosted Our Revenue! Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!

Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost. I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks. EDIT: The issue was escalated and the technical team took over. This are up and running now. EDIT: Now we are experiencing the same issue again and we are being ignored.

Although the app itself has great features, the support is the worst I have ever experienced. I have been waiting over a month (close to two) for technical resolution of a problem the Marsello tech caused and they keep blowing me off by rewriting my complaint in their own words or just telling me they are too busy or by not bothering to reply at all for days. If you think you may need assistance with the app, look elsewhere. They re really not interested in helping existing clients. While the issue above was resolved, the company randomly claimed that their "prices were too low" and they raised the cost of my subscription by like 1,000%-- it went from about $30 monthly to over $160. So, BEWARE... if you think this it it available at a "good" price, they may decide again to "make their prices match competitors" and mark up what you're paying by orders of magnitude. And at this point, like me, you may find that you're in too deep to change. BEWARE. Beyond that, their site does NOT work well on mobile. If you're looking for something you can manage on the go, this is not the app for you. Furthermore, they charge you based on customers but offer no method to determine if those customers are active (even though they have a Lost Customers segment). Once a name is on your list, you pay for it forever, even if it is "lost." They should have an opt-in preset email flow so clients can regularly audit their lists to keep costs low.

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm. Thank you so much for the kind feedback! We’re glad you’re enjoying the app’s omnichannel capabilities too - feedback like this is a real kick for us. Martin & The Marsello Team

Caution: Unreliable Service and Unresponsive Support We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, Jason McLean, was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company.

The Account Manager, Shanaya, is fantastic and super helpful.

Marsello while having some great features for our loyalty offering isn't without it's hiccups. It has taken over a week to sort out issues changing from Lightspeed/woocommerce/marsello to Lightspeed/shopify/marsello and while the front support are helpful it can be hours for a response and in our case with things going to the technical team, days for a answer. Still weighing up wether the cost per system (if you have a physical store and an online store you get charged for each system) is worth the cost..

Very useful and very easy to use!

The loyalty rewards program we offer through this app is highly valued by our customers, especially frequent shoppers. Recently, I needed help on short notice to make a special promotion work. John from the customer support team stepped up and took care of everything promptly, much to my relief. I highly recommend this application.

Ha sido mi aplicación para e-mails desde varios años y me ha gustado bastante su funcionamiento que creo que es sencillo, y tiene muchas opciones de automatización personalizables.

Once you finally get to the top of the queue, queries are thoroughly answered.

I was an early adopter of this app on the free plan. They decided to do away with that plan and are asking a min of $1,500 a year to unlock my data (that's a pretty big jump from free!) It's unfortunate that an app that's supposed to help me build loyalty with my customers would treat their loyal users with such disrespect! I am scared to trust them again even if I did start paying. I don't know how to get my data out so I can keep my promises to my customers.

Marsello is the perfect loyalty points & rewards app!

We were with MARSELLO for a few years and then suddenly we had been charged hundreds more as they charge per customer with their new pricing structure. It is a complete scam and not worth it.

We've been loyal customer with Marsello for over 5 years. We initially singed up for their unlimited plan for $199/month. Out of no where, during the busy black Friday season, they paused our account demanding over $3,000+/mo. The recent change took our store from $199 per month to $3,000+ per month with no benefits. I signed up for unlimited contacts and unlimited emails from the beginning. The price suggested is outrageous as there are many other alternatives available for better prices. This is a shame given our continued business relationship for almost 5 years. It is crazy Marsello would do this to a loyal customer and demand us to pay 15x what we have been paying. I am hugely disappointed. It is extremely frustrating that I have such little time to make changes to a 5 year system, especially with the busy holiday season. Would never recommend this to anyone.

Price hike is insanity for small online shops. $125/month being the smallest loyalty option after having been on a free plan for years is way too high.

$100+ a month....what? LOL. Bye Marsello! You were great when you were great. I'm not sure what the heck warrants 9.99 to $130/month but I'll gladly find another rewards program for my customers.

Updating my review from 2019. I'm still using Marsello and still loving it. They continue to update the app to keep it fresh and competitive and their customer service is very responsive. Top notch all the way around. I highly recommend this app! I use this app. for automated e-mail campaigns, triggered e-mails and the loyalty program. So far I'm very satisfied with all of the features. Everything is working smoothly and I've had really good response to the 'recover abandoned carts' and 'win back lapsed customers' e-mail triggers. I've tried quite a few different automated marketing platforms and I'm the happiest with this one as it works well and is affordable.

I've been with Marsello for a few years now and they are constantly looking for ways to improve and add new features. Their support team is amazing with prompt replies. I love that I can integrate our loyalty program with email all in one app! Highly recommend them instead of working with a few separate apps.

Email, Loyalty Rewards & SMS Marketing all in one! Great Customer service! I highly recommend Marsello!

Marsello - hands down THE best app - 5/5 communication and incredible value for money compared to competitors they offer many more bells and whistles, any suggestions we've made over the years they have implemented extremely fast. Best loyalty/ email marketing / social app in 1. Well done

Sales and premium onboarding team were great. I am struggling with the Lightspeed POS (R-Series) integration and support is consistently hard to reach and I am struggling to keep hope that we can resolve our issues. I will update this review if we can resolve this.

Do not use Marsello. They will rip you off. They import duplicate customers with no contact information, forcing to pay hundreds a year for customers who are unable to receive any messaging. Customer service is a joke. Much more expensive than similar apps. SKIP IT!

In some ways, Marsello is great, but I am regularly surprised by the absence of features that I would consider to be standard, especially given the hefty price tag that Marsello comes with. - There is no way to offer bonus loyalty points for the purchase of a specified product. Read that again. - The email campaign editor can't pull live data from Shopify. If you want to feature products in an email, you'll be spending a lot of time copy-pasting data from your Shopify store into Marsello. If you're coming from the native Shopify email tool, it'll feel like a significant downgrade. - Due to limitations in how Shopify performs discounts, something as simple as a reward that offers 100% off of a specified product is not possible. Instead, Marsello performs an order discount with a hard-coded value, which results in unexpected tax calculations and the need to revise discounts in Marsello whenever product prices change in Shopify. While this is largely a Shopify problem, Marsello has not kept up with the latest changes on Shopify's end, such as the option to combine discounts. Positives worth acknowledging: - Support is quick to respond to my requests (I am in GMT-3). - The default customer segments are useable and easy to understand. - Custom segmenting is intuitive. - Multi-site reporting is well-done.

Extraordinary service today from Mark Compahinay. What was turning into a brain drain my end, Mark provided prompt clarity and accurate details to sort out the issue. Exceptional service and very grateful.. Andrea | True Store.

Extremely responsive customer service, and user friendly for a small business who doesn't have a lot of time to manage a database, but wants the power of data to inform decisions and marketing.

I have started using Marsello and I would like to say that Rocelle Treymane's willingness to help - even though our questions may not always have answers - is truly remarkable. She has always addressed our queries and is extremely knowledgeable. I am so glad we chose Marsello. Besides being a winning product, Marsello backs it up with customer service support and this is so important especially for our line of business.

Great Service and friendly program, I highly recommended and I hope I am able to learn all faster enough

Marsello's service is amazing in particular Rohelle Treymane, she is so efficient and helpful with outstanding follow up emails. Her service couldn't be better! Everyone is very helpful, product is great and they actually develop many of our suggestions! Keep it up!

We love the loyalty program at Marsello. In any case the customer service is helpful and very quick. They are very professional! Hopefully they will not stop at developing and will continue at their great job! Congrats!

Great help! Very quick and efficient. Really enjoy working with John and the other friendly staff from the support team.

Marsello is great and really helped us out a lot! We got so many of our customers back after time away!

We have been using the app for a month now & enjoy having everything under one app for marketing (email, sms, loyalty). Their team is helpful, and I highly recommend using them for the launch campaign when you start - it helps take some things off your plate & know that it's getting setup correctly. It would be nice if there was an APP feature for Marsello that can be accessed & able to do posts & scheduling from an app. We've tried doing it from our phones thru the Shopify app but the Marsello site isn't friendly on our phones to really see content. Also would be nice if we had a primary image library vs one for SMS and one for Email - we tend to want to use the same or similar images in marketing & have to upload the image twice under each one.

One of the best email / sms we are using. We love how this includes campaign, and loyalty + reward. All in one ! We also find the analytics are useful.

J'utilise Marsello depuis plusieurs années déjà! J'adore tous les ajouts de nouvelles fonctionnalités, les sessions d'information personnalisées, l'écoute des commentaires. Vraiment de multiples possibilités de marketing pour tout faire à l'interne.

very costly app with no customer support, they will always say they will contact you when they have time

Easy to use, it's helpful. Customer service is very good!! Recommend for 5 stars! No hesitate to try ASAP

Great support and always respond back to questions Love this platform, has a very easy to use user interface making creating campaigns super quick and easy. Not to mention there's also a loyalty points program! Everyone on the team is amazing and super helpful with providing me with tips to help me maximize my use out of the app and maximize sales through Marsello. Absolutely love this app. Hard to change to something else once you've started since it's so great!

Love this platform, has a very easy to use user interface making creating campaigns super quick and easy. Not to mention there's also a loyalty points program! Everyone on the team is amazing and super helpful with providing me with tips to help me maximize my use out of the app and maximize sales through Marsello. Absolutely love this app. Hard to change to something else once you've started since it's so great!

A great platform with an even better team running it! Marsello is a tool that I will use to grow my business and improve my customer experience at the same time! Omnichannel is the future - and Marsello is winning the race!

Love Marsello! Customer loyalty is the main reason my business has succeeded, which is only possible with this app. Easy interface to use and great team when technical questions arise.

A great loyalty app that is easy to use. The SMS and email campaigns are especially useful. Customer support is very responsive and tried their best to solve any issues I've encountered.

This app has been great for us and has helped us launch a wonderful points system. The added bonus of having the option of email and sms is wonderful!

The app itself is good an easy to use. A little on the $$$ side.... but we probably don't use enough of its features to get the true value. The rewards system is really good - and the automations keep life simple. Customer service is A+

It's an intuitive App that's easy to use, the Loyalty program is great and the automations are holding our marketing strategy together really well. The support team are super helpful - they went above and beyond to help us iron out how to manage our wholesale email list separate to our retail list and we can't thank them enough. Im really happy !

Our customers really like rewards and Marsello makes that easy on our end! We also like the email automations! Very happy with their support as well…when we have questions!

Great app which will helps us not only manage key aspects of our store more efficiently (loyalty/customer engagement), but also drives revenue... Includes many cool features we're still learning about! Great service as well!

We use Vend in store and wanted to find a product that would allow our customers to utilize loyalty both in store and online, we found that Marsello was the one! Not only because of that they also have a awesome email marketing campaign that we have massive results with, if you haven't jumped on the email marketing yet then Marsello is the one to go with, you can also send out SMS to customers. We have just started using the google review part of Marsello to allow our retail store more to receive great feedback and move up the google pages/ reviews. The customer support has be great as well!!

Update 01/04/22: Marsello team was quick to respond and provided me my customers data as requested. They were considerate to offer me some generous offers on their plan so that I could have time to decide if Marsello is right for my store. I’ll update again and review the app itself once I’ve come to a decision to keep Marsello or not. _ Been using this app since the beginning, but my account was suddenly ‘paused’ because apparently the plan that I was on is no longer in existence. No notification, no reminder, no warning whatsoever. I’m left in the blue with no customer points information and was informed that I would need to reinstate the account to retrieve the information and the plan is way out of my budget. I’m now awaiting for their follow up to see if they could at least provide my customers points information.

I have used Marsello for a number of years more or less from the beginning to give my customers loyalty points. I have found this morning I have been locked out of my account WITHOUT WARNING and now need to upgrade to a paid plan which is coming in at a cost of $279 a MONTH. No way am I paying that, my small business cannot afford this. I cannot even access my account to view my customers and how many points they have. So basically being held HOSTAGE, very poor customer service. AVOID!!! IN RESPONSE TO YOUR REPLY I was told by your representative that the plan I was on is no longer available, you are saying its because I have exceeded 1000 customers. I had more than 1000 customers when I installed your app so which of you is telling the truth? I have no issues with you revising your pricing plans but to go from free to $279 per month is extortionate. Even if I could afford those costs I would still have deleted the app purely because you have shown that you do not care one jot about the businesses that use your app. If you had given me notice I could have notified my customers who in turn could have redeemed their points, instead you just stopped the app from working and locked me out of the admin panel, leaving me to then have to explain to my customers what went wrong. You didn't even notify me that you had taken this action, I found out from one of customers. Thankfully for me I have a great relationship with my customers who are all very supportive and agree to me cutting ties with a company that acts in such a way. They are more concerned about me and my business and how you left me in the lurch than any reward points. In my view 1 star is too high for you I would rather have left a zero rating. AVOID AVOID AVOID!!!

I truly enjoy using the app because of its ease of use, but the one thing I wish it had was more automated flows to help me enhance my communication with my customers.

We paid for the Upgraded Onboarding feature and Danielle was very helpful in getting us set up in a timely fashion. The merger went relatively smoothly compared to our previous experience with Loyalty Lion. The texting messaging characters should be increased. 116 characters barely give you enough breathing room to promote a deal and say thank you. I don't believe the click rate is working properly as we have sent 9,000+ texts and haven't had a single click-through. (Although I clicked on the text message myself) We have multiple Shopify Stores and each store has multiple locations. I wish there was a feature to put everything under one roof like we do with Shopify+. It doesn't make sense that we would need to pay for an app that we already have with a store once again. I do like the Feedback feature. It is nice to see honest feedback from our clients so we know where to improve. Overall, I rate Marsello a 3 star due to the SMS Character restrictions and not having a multi-store feature only a multi-location feature. I have used Fivestars (my favorite but didn't connect with Shopify), loyalty lion, SMS bump, and a few others. Marsello is still better than anything else I have come across.

Easy to use - most templates and automations are already set up and ready to go. We will see how it goes.

They have top notch customer service and always get back to me promptly if an issue or question arises. I like the emails they send to help me convert abandoned carts and they just offer a lot of tools to keep me from getting 3 different apps to do what this one app does.

For us Marsello was a game changer, we have been using it for over a year. We started with email marketing and now moved on to loyalty programme and several automations, its amazing! their support team is quick and super efficient.

We've been using this app for the past few months and it's been working perfectly only have a couple of issues which we solved immediately with friendly support.

My ROI with Marsello 94x. Yes. I've brought in $94 for every $1 I've spent on the app. Hopefully that's caught your attention. I have been using Marsello for a few years now and would like to highlight the things that I've often found lacking in other applications. Things you wouldn't notice until you start using other apps and think- "But Marsello can do that.." The biggest one is generating unique coupon codes for customers. I have a few other misc apps that send out things with coupon codes. It's frustrating sending out a static coupon code because sure enough, it's going to get into a coupon aggregator like Honey and then everyone will be using the code. It's ok to change codes here and there for things, but if it's an automation, do you really want to have to go into shopify and create a new discount code every week? No. You don't. The second thing I really like about Marsello is the all in one design. Usually all in one's end up being one good thing and a few average ones. Marsello really does a great job with points management, email automation flows, and email campaigns. The VIP points thing is actually a really big deal for some customers. Some care about it, some don't- but there's nothing better than that little extra nudge to buy more to get to that next tier. Turns out the credit card companies and airlines are on to something... Also- you know what's better than giving a refund? Giving them points. There are a lot of other email management services out there, but you know what? They are more expensive and typically much harder to use with endless feature creep that always equals spending more and more each month. For a wordpress site I own, I have used mailchimp and active campaign. Marsello is better than mailchimp across the board. I'm sure you can do more things with ActiveCampaign, but it costs 3-10x more, and you really need to be an expert at it. If you're doing 500k a month in sales, or just closed $3M in funding for your series A, be my guest and hire an expert full time. If you're a one-man-band just starting off- Marsello is easy enough to use, and has enough functionality to do anything I've ever wanted. I started with Marsello on shopify when 2k was a good month. Now, we always bring in more than that on a single marsello email campaign. It has grown with us and I couldn't be happier. If you are still reading, high five. The only downside I've found with Marsello is the lack of integrations with other misc apps. Has it ever been a deal-breaker? Not even close. It's not the 800 lb gorilla like the other's I've mentioned before, and the other apps that I could integrate with it are typically small or start-ups. I hired someone to build out the email marketing flows because I just didn't want to do it, and felt someone with experience would do a better job. You can't search upwork or fiverr for Marsello implementation. That said, I found an expert in email marketing and they hadn't heard of Marsello and said they'd give it a shot. Well guess what- he was able to do everything he wanted and, to paraphrase, "Wow, this is actually a really good platform. I'm surprised more people aren't using it." In summary- Marsello is great. I've only had a few technical issues in the past couple of years and their support has been top shelf. In some doomsday scenario where I'm being held captive and have to delete all my apps, Marsello would likely be the last of the 25 to go.

The best app, the best support, TOP NOTCH! Boost sales as never before. If you dont install the app, you will miss out!

Revised 5 star review to 1 star. I do not know what has happened with Marsello and am honestly dismayed by our recent experience with them. We have been a customer for 3 years and have had a good relationship with them, have been beta testers, and have even been a success story for their marketing department. Yesterday I needed to do some manual account maintenance and discovered that we were locked out of the admin interface because we had exceeded 10,000 customers. In addition, the customer facing rewards interface was no longer working on our web site. We were apparently on some grandfathered plan at $59/month and they randomly decided to do away with that and wanted us to switch to their new "pro" plan based on number of customers. Sure, no problem UNTIL they said our pricing would go from $59 to $559 PER MONTH. An 800% price increase and the hobbling of our installed (and paid for) software is absolutely inexcusable. At this point we were essentially being held hostage until we paid. After getting the same "I know this is a bit of a shock" circular run-around from the support chat person, I asked them to have someone contact me ASAP. Well, I have not heard back from anyone at Marsello and we have customers emailing, calling and messaging about their rewards account. So, today we made the decision to simply dump them and switch to a different rewards application. On the plus side, Marsello made it easy for me to export our customer data along with point balances and I was able to import that into a different reward app that I had up and running in a few hours. Marsello has seemingly gotten too big for their britches. When we first signed up, it was just a loyalty program and did a good job at it. Then, over time, they made it into a customer relationship management software and email and SMS marketing software. Some of their automations are good, such as abandoned cart emails, but for the most part we continued to use it only for loyalty purposes since we have other applications that handle those aspects of our business. Bottom-line: growing eCommerce businesses, watch out for the bait and switch. Despite their response here indicating that there was a resolution, there was not one.

used Marsello app for about a year now. Started on the regular plan and then upgraded to the Pro plan. Easy to use (both for me and my customers), easy to adapt to promotions, customers like the rewards and helps drive my customer email list. I like the look of the promotions and emails available and think they suit my store really well. Clean, bright and easy to use. had a small billing issue but live chat function resolved this very quickly and efficiently. set out to find an app to add to my store that rewarded my loyal customers and this is exactly what Marsello delivers. I don't have time for tricky apps or system issues. Never had a problem. Highly recommend. I have earned far more in returning, rewarded customers than i have spent on the app.

We use Marsello for all our EDM marketing campaigns and we absolutely love them. The platform is simple, easy and affective to use and it provides great analytics. Our account manager Olivia is also a pleasure to work with, helping us out quickly with any issues we may have.

okay app, too expensive when you have multiple POS locations and bigger contact list. the estimator indicates somewhere around $250 per month, we've end up being charged for $429. We had to pause the app last month and you know what, the bill just kept coming even though you are not using anything.

Also revised 5 star review to 1 star. I've had the exact same experience as the person below - Mountain Madness Soap Co. Marsello is clearly being run by new owners. Also on a grandfather plan, my fees went up without warning. Even worse is they paused my loyalty app without telling me! I had to wait until a customer contacted me asking when our loyalty app will be back online! In contacting support they were unapologetic, didn't care why I was on the old plan and pretty much said this is the new plan, pay up if you want your loyalty app to go back online. In the process of changing apps now

This app is so much more customizable than all the other rewards apps I've tried, and their customer service is great!

Thrilled to find this app! Converted from Smile.io - functionality for us is the same (actually some features were better!) and the price is more reasonable. The transition was EASY and seamless for our customers. I'm very pleased.

Marsello has a really interesting combination of features, with its email and loyalty combination allowing us to really hone in different segments. Their staff is very responsive, and they've done a great job at incorporating our feedback into the app to make it an even better fit for our needs. We're big fans.

Their support is so helpful. I have some issue which cannot be technically solved. They actively suggest another way to solve my problem! Great!

I love this app! It saves me money by integrating both loyalty and email marketing. I haven't even utilized all the tools yet but my business has grown over 50% since I have been using Marsello

Hello, nice job ! but it will be cool to use this product only with POS with a "vip card member for exemple, for a specific type of customers add like permanent advantages for any purchases.

This app creates an fully-functional loyalty program with all the email automations to go with it. Even the free version of it is very comprehensive. Really easy to set up out of the box - a couple of hours and you have a really professional loyalty program. Great stuff.

Absolutely loving this app, the Marcello team always go out of their way to assist, improve and add more features.

We linked Marsello to our online and physical stores with a loyalty program and automated email marketing, making it easy for us to communicate with customers regularly and to offer them rewards that keep them coming back. With the recent COVID-19 developments, we have been able to direct our customers to our online stores and keep them updated with any changes. Marsello is an essential tool for the Bulo Shoes business.

Pop up form is not capturing emails from subscribers which is horrible only realised it after 9 months of using it, which means we have lost tons potential customers orders. Last but not least, loyalty rewards point have been set to a minimum purchase, and have saved the setting, but our customer still allow to redeem without minimum purchase! It is causing chaotic at our backend. Interface is nice and really wanted to like this app but that's a complete deal breaker. And their tech support to rectify issue take forever to reply and solve the problem! Updates: They managed to solve the problem, would give a 5 stars if they can reply and fix it earlier

The free version is so easy to use and so easy to explain to customers. I am amazed at how many features this offers!

I use marsello to engage with new and continuing customers on my site and it has helped immensely with efficiency and growth. A great asset.

This is the best loyalty app on Shopify and I've tried a few. Great interface and easy to use. This app is especially great if you have a retail store as well. It is the only one that integrates into your POS that doesn't cost and arm and a leg. The support is amazing as well!

Simple to use. My customers are enjoying it and making good use of all the ways to redeem rewards. This program solved my problem of finding a rewards program and email campaign platform that perfectly integrates customers from my shopify website www.springyfeet.com.au with my in-store Vend based shop. I can now offer a totally integrated response. Thanks to Marsello and its customer segmentation, I can more easily craft appropriate campaigns. Great app, highly recommend.

I've been having an issue with fake accounts being set up on my site. Initially, I suspected they might be coming from the app or developers themselves in order to boost my customer numbers in order to collect higher fees. They have actually been quite helpful in figuring out where these are coming from, and have gone above and beyond with regards to customer service in trying to help solve the issue. Thanks.

i am still ne to this app, but its very misleading, there is nothing in the free version of this app? i don't know why they are claiming that with free you can do so and so, unless i don't know how to use it

This app is super easy and we love it. It runs our rewards program with very little effort. You set it and forget it! It also has a really cool pop up with customers added automatically.

Edit: Launched 1 week ago I am already seeing the benefits of Marsello. Made life easier with tons of automations and many positive feedbacks from my customers as well. Highly recommended. ------------- Fantastic customer service even while on trial period! My experience has been nothing but awesome. Will give more feedback when I launch. ;) Thank you so much.

I initially got this app for just a reward program, but since enabling it they have added many many more features that will def help me retain customers!! Cant say enough good things! I highly recommend!

If it's too good to be true - it usually is. I am sad that I need to update this review and warn against using Marsello for the short term. The email campaign feature is garbage. Two weeks in a row now it has crashed after attempts to send strategic marketing messages to segmented customers. I have worked with the developers but unfortunately responses are not timely (24 hours +). The rewards program is adequate for the current price point but without an effective email marketing integration you are restricted in the strategies you can deploy to exploit the program. There's no point having a rewards program for the sake of charity. One hopes the developers at Marsello know what they're doing but if they do, they are doing it at the expense of people like me. (well, not anymore)

This app is especially easy to use, and effective. Much more efficient than other similar services that we have used in the past.

I love this app. It is so easy to use and am getting great sales results!! A very user friendly app would recommend it to anyone wanting to set up automation emails and marketing.

Awesome app because it actually has real insights so you can see where your money is going. You can do so much with this app. You can give rewards, send your customers email blasts and so much more. A must have for any business person who wants to see the big picture. I would highly recommend.

SUMMARY: Well designed UI, intuitive, affordable. An excellent option for merchants looking to fast track loyalty and email without worrying about complex trigger/workflow automation and HTML email template coding. Not suited for merchants requiring custom workflow automation as you are currently limited to 5 triggers. This is sufficient for most merchants. I am willing to update this review provided the service provider addresses my in-app questions. Support started off excellent but is beginning to wane. Not offering live chat from 9:00 AM to 5:00 PM ET USA is, well, unwise IMHO. Overall, this is a good service for merchants seeking an affordable, easy-to-use loyalty and email marketing solution. The design editor is promising but lacks basic features such as image overlay, saved content blocks, abandoned cart layout customization, etc. Another issue is the inability to reorder email blocks within flows. The current setup is linear/sequential; it needs to be non-linear/non-sequential. What good is a duplicated block if you can't relocate it? This service has a lot of potential provided the developers to enhance the design editor to match or surpass competing solutions which specialize in email automation. I can easily show this company what they need to focus on the drive user adoption AND retention. Kudos for the slick UI. Much appreciated. UPDATE #1: I almost forgot to comment on the loyalty program which has pros and cons. PROS: several layout options for your loyalty widget; intuitive interface. CONS: No way to change the shape of the loyalty widget button; can't upload custom graphic; no way to easily generate the embed code for a dedicated loyalty page; Instagram reward earned by simply clicking the button whilst logged in; product reviews only work with Shopify Reviews which suck; no way to hide button on mobile. All-in-all its an affordable entry-level loyalty option with much room for growth. I look forward to working with Marsello to enhance the service. UPDATE #2 — Fri Apr 26, 2019: My struggle to make AND keep meaningful contact continues. The company struggles to deliver consistent support. I'm looking forward to updating this review for the betterment of the Shopify community. Words to live by: The best customers are the ones you have.

This app helped me get my loyalty program online and in store for 1/4 the cost of the other software I used and that was in store only. Their auto email flows are great and save me a ton of time and money. New features are always being added. Having both my loyalty program and email marketing in one app makes things a lot easier. They have a great customer service team that respond very quickly and always help address any problems that arise (which are rare). Definitely would recommend this to other businesses.

Love how it works. I have the free version and there are so many great ways to use it even at zero cost. Highly recommend!

Amazing and simple to use. fantastic integration tools. we have found that its boosted customers return purchases and their time spent on the site.

love love love this app. super easy to use and customize for my business. I have think every eCommerce site should have this feature

I've been using this app for a while with my store and my customers LOVE the loyalty program. I wouldn't even look for another app because this one meets my needs to the "t". :)

This app is the best one in my arsenal. They've helped me delight and surprise my customers consistently, and have really helped me increase sales and loyalty.

great app easy to use and easy to tailor to your needs. Great for customer retention as well. Would highly recommend to anyone.

Very intuitive, very impactful, and great customer service on the few occasions you need it. Marsello ftw.